Search Engine Optimization: Don’t Forget the Audience
Ian Lurie Jun 17 2004
Here’s a great article about the forgotten element of SEO: The searchers. I see lots of folks who dive into search engine optimization campaigns with enthusiasm, and end up with a site that reads like those papers we all wrote in high school where we just… had… to get… ten… more… words…
I spend a lot of time counseling writers to not write for the search engines. Write quality content. Then optimize by making sure your HTML code is well-written and accessible and that your site structure makes sense. That way when folks do find you, they’ll find value. Not gibberish.
Enough preaching for today…
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More