Tom Schmitz // Jun 9 2008
I just read an article where the author states that the time to hire a search engine optimization consultant is right after the design is finished, before the content is written.
Wow! There’s a disaster ready to happen.
I cannot tell you how often I have had to rip the heart out of gorgeous, visually appealing and clean web site design with carefully chosen color schemes and lots of white space.
You can design around SEO. It is much harder to SEO around design.
BTW, this goes for development too. You do not want to spend thousands of dollars on a content management system only to learn that search spiders cannot crawl your links or that you have massive amounts of canonical URLs or that your CMS will not work with your web analytics.
Think about the words and phrases people use to query the search engines in order to find your product or service. Could you use valuable market research like this to develop your entire marketing message?
Before your web site is designed and installed use your SEO consultant to
Being a Search Engine Optimizer is a bit like being an attorney. I’m not creating your design for you. I am not programming or installing you CMS. But I understand the process, the dangers and the opportunities. At the outset I will use my expert knowledge to give you a set of dos and don’ts that will protect you and help you. It is Search Marketing after all, and I am a Search Optimizer.