SEO proposal: An example
Ian Lurie May 29 2012
Finally, without sarcasm or other unhelpfulness, here’s a sample of how we do our SEO proposals:
Some things we do with all of our SEO proposals:
- Have some personality. I get a lot of pushback on this from ‘traditional’ marketers, but I feel pretty strongly that we need to stand out, somehow, somewhere. There are plenty of agencies out there clamoring for attention. We’re trying to explain what it’s like to work with us. Having a proposal format with a little humor is a great way to do that.
- Tell the reader the next step. Marketing 101.
- Provide details, but let them skip it. We use Powerpoint to do our proposals because of the visual style, and because the ‘one idea per page’ concept works really well in a proposal. Don’t want to read more about link building? OK, skip right past it.
- Provide 2 options, but no more. We don’t provide itemized costs. Ever. We do base our estimates on itemization, and we can create options, but we don’t want to look like we’re an ala carte service. Nor do we want to confuse people with countless options.
PS: If you want to see the previous, sarcastic SEO proposal, have a look here.
PSS: I’m on Twitter. Follow me.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint.He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More