SEO Myth Smackdown: Link Trading
Ian Lurie Dec 28 2006
I am the webmaster at blahblah.com and I think our sites are a great match. Would you like to trade links with me?
The answer is no.
As a search engine optimization device, link trading is worthless. So are so-called ‘link triangles’, where you link to someone who links to someone else who then links to you.
At best, Google and other search engines will ignore you. At worst, they’ll ban you for trying to trick them.
Trust me. Link. Trades. Don’t. Work.
On the bright side, you can stop putting time into that ‘resources’ page on your site…
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More