Ian Lurie // Aug 11 2007
Internet marketing is still driven by search engines. So here’s a quick tip: Go through your web site.
On the home page, make sure you have at least one level one heading tag – aka an H1 tag. Make sure that whatever keyphrase you’re after is in the H1 tag.
For example, if the heading on our home page is “Rubber Baby Buggy Bumpers”, you’ll want to make sure that it’s set to ‘h1′ in your content manager. If you’re working in the HTML code itself, make sure it looks like this:
<h1>Rubber Baby Buggy Bumpers</h1>
Now go through every page of your site, and do the same thing with one phrase that’s relevant to that page.
I guarantee believe you’ll move up a few spots for those phrases within a week.
Note: I know the title tag can have more of an effect. But the H1 tag is typically easier to edit. Any content management system will let you edit/add a level one heading tag. Not all tools will allow a quick, easy edit of the title tag.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More