Ian Lurie // Sep 1 2010
This post expands on one of the ten blogging tips I presented at the SEOMOZ pro seminar yesterday. I’ll be writing about the others over the next few weeks, and will tie them all together when they’re done.
I’m not a video guy. I know I use screencasts a lot, but the idea of having to watch myself on screen is about as itch-inducing as sleeping in a pile of rotting vegetables.
But, video has its place. First, getting a video to rank for a given phrase is a hell of a lot easier than getting a page to rank. Second, videos can grab attention where text just can’t.
So, when I do post a video to a site, I want it to get indexed, right the heck now.
Alas, a video I posted a few weeks ago felt anti-social. I cajoled. I bribed. I promised it candy and screen time. I bought it presents. But it stood at the door to the Google index, stamped its foot and said “I’M OPPOSED TO YOU DAD”.
Actually, that’s what my then-two-year-old son declared when I refused to buy him a chocolate chip cookie, but it’s a great line and I wanted to use it. So there.
The video just refused to get indexed. In a moment of total desperation, I threw together a video sitemap and pointed Google Webmaster Tools at it.
Twelve hours later, the video was indexed and ranking for its title:
I even grabbed a ranking for ‘intermediate SEO training’ for another, equally stubborn video that I included in the map:
That can’t be a coincidence. It’s not even happenstance. It’s a bona fide correlation.
So be sure you use video sitemaps. They clearly have a huge impact on video indexation. My only qualifier: It’s possible video XML sitemaps only seem to have a huge impact, because there are far fewer videos out there than, say, images or HTML pages. But I’ll keep testing and post updates as events warrant.
A few quick tips, and sample code:
Here’s the code of the sitemap I did, too. Feel free to rebuild it using your own info:
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More