Video Tutorial: Google Custom Search Engines
Ian Lurie Jul 20 2007
You need a good search tool on your site. Your visitors want one – without it they’re about 30% more likely to leave after that first, 5-10 second review of your home page.
Google has just released custom search engines for business. It’s a fantastic way to put a top-notch search tool on your site. I did a quick video tutorial walking you through the setup process:
Or watch it in Quicktime format.
The only shortcoming I see is that Google Custom Search doesn’t provide detailed reports regarding search phrases. I’ll talk more about a solution in my next tutorial.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More