Ian Lurie // Jul 20 2007
You need a good search tool on your site. Your visitors want one – without it they’re about 30% more likely to leave after that first, 5-10 second review of your home page.
Google has just released custom search engines for business. It’s a fantastic way to put a top-notch search tool on your site. I did a quick video tutorial walking you through the setup process:
Or watch it in Quicktime format.
The only shortcoming I see is that Google Custom Search doesn’t provide detailed reports regarding search phrases. I’ll talk more about a solution in my next tutorial.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More