Ian Lurie // May 3 2007
Wikipedia.com controls a lot of traffic. They dominate the Google rankings for just about every subject, and can have a profound effect on your search marketing efforts.
So, a link from Wikipedia can really help out. Search Engine Land has a great article on the long-term strategy for positioning yourself on Wikipedia.
I have a process that’s worked for me in the shorter term, though. It’s all about giving Wikipedia exactly what it wants – knowledge:
That doesn’t always work – Wikipedia editors are fickle creatures. But if you are genuinely creating value, chances are you’ll get placement, and a link.
Be a good citizen, and you’ll be rewarded for it.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More