allies-featured Social Media

Ian Lurie 20 Nov, 2014

Allies, not rockstars: Influencer research for us mortals

Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar Method. It’s a miserable approach. Ready-and-waiting rockstar social amplifiers are slightly less common than mint-condition K cars. The Rockstar Method has its place with major brands, pure luck and the well-connected. Mere mortals like you and… Read More

confirmobserve Social Media

Ian Lurie 5 Nov, 2014

How to: Do a Twitter Audit in 1 Hour Or Less

I have a somewhat-random, step-by-step routine for auditing my own Twitter account (world, really, but I start with my account). I wrapped it up in a presentation. This is not a scientific method kind of thing. It’s more of a take-a-look-at-how-things-went-and-avoid-putting-both-feet-in-my-mouth kind of thing: Confirm, Observe, Adjust: How to audit your Twitter world an 1… Read More

social media_apps Social Media

Braxton Kellogg 21 Aug, 2014

Social Media Apps That You Don’t Need (or Want), But Should Try Anyway

Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know,… Read More

iStock_000042736010Small Social Media

Madelaine Kellman 17 Jul, 2014

SOS: Save Our (Organic) Social

It is not exactly breaking news that brand page organic social efforts are being thwarted by Facebook’s algorithm changes, which are making it harder than ever to get your organic social updates seen by your desired audience. But all hope is not lost! There is a strategy that, if implemented correctly, can potentially improve your… Read More

social_media_portent Social Media

Braxton Kellogg 10 Jun, 2014

Why Social Media Strategists Matter in the Digital Marketing Realm

If you work in social media, you’ve probably heard “Why?” more times than you can count. “Why does this matter?” “Why is social media valuable to my business?” “Why should we be paying you to help us?” I’ve been working in the social media world for three years now, and “why” questions are what I… Read More

Social Disapproval Social Media

Madelaine Kellman 27 Mar, 2014

How Not to be an #EPIC Social Media Fail

Alright, we all know which brands are nailing it when it comes to social media. I’m lookin’ at you Uber, BuzzFeed, Seattle PrideFest, Oreo, Nike, NO H8, and Coca Cola. These names represent a variety of businesses, brands and events. But despite their differences, every one of these companies has achieved great success by being… Read More

Believe in Yourselfie Social Media

Braxton Kellogg 29 Jan, 2014

What’s Ahead for Social? Believe in Yourself(ie) for 2014

No matter where you looked in 2013, there was always someone within a few feet of you with his or her arm outstretched, snapping a photo or shooting a video. In fact, Oxford Dictionaries’ word of the year for 2013 was “selfie.” Yes, that’s actually a thing. On the bright side, at least it wasn’t… Read More

What TWTR Has To Do Social Media

Ian Lurie 12 Nov, 2013

What TWTR Has To Do

Disclaimer: I’m not an analyst. I’m not a master marketing prognosticator. But sometimes it’s fun to look at a company and ask “If this went perfectly, what would it look like?” That’s what I’m doing here. Don’t buy stock based on my ramblings. Please. Yep, Twitter’s gone public. They’re now TWTR. (Which I find funny,… Read More

Space the Dog Internet Marketing

Madelaine Kellman 4 Oct, 2013

Essential Characteristics of an Internet Marketing Applicant or How a Dog Got Me My Job

The vast field of Internet marketing may not necessarily be new, but it certainly has changed from the days of simple email campaigns and standard websites. Now it involves numerous sectors, from SEO to social media and everything in between. It is rapidly changing and requires someone to have their finger on the pulse of… Read More

Sara at social google hangout Social Media

Portent Staff 2 Oct, 2013

Google Hangout: Making Friends, Not Followers

The team at MackWebSolutions pulled together a panel of experienced community managers including our Director of Social Media, Sara Lingafelter, for a Google Hangout yesterday to discuss the difference between friends and followers, and how to target the right people with your social media and other outreach efforts. The panelists included: Sheena Medina – @sheenamedina… Read More

August 23rd wasn't a happy day in Facebook-land. Social Media

Sara Lingafelter 25 Sep, 2013

Funky Facebook Insights: Facebook Suspicious Account Removals

Hi. My name is Sara, and I’m a Facebook Insights junkie. I was getting my latest fix yesterday, while trying to figure out an explanation for a client’s relatively high rate of Facebook page unlikes that we detected in August. Yes, we use tools for this stuff; but we also still dive deep into the… Read More

horse-and-rider Social Media

Sara Lingafelter 19 Sep, 2013

Are Social Fails Good Business?

I seem to be unflinchingly attracted to disciplines where you rarely see a front-page story about a just-plain-good day. I grew up in the equestrian world, a sport where the only television footage you see from the Olympics is of horses tumbling over jumps and riders falling all asunder.  I’ve also been shaped by my… Read More

adecco_justthegraph Social Media

Ian Lurie 17 Jul, 2013

Social media crisis management: Be sincere, and verify.

My rule in a social media crisis: Apologize, but verify. If your brand screws up: Remind yourself that you do not get to decide what an apology is. The audience does. Apologize sincerely and promptly. Start monitoring response sentiment. If you don’t see a recovery within hours, try again, with feeling. In real life, failing… Read More

treasure map facebook scavenger hunt Social Media

Rebecca Bridge 21 Feb, 2013

Why Facebook Graph Search Will = More Scavenger Hunts (Yay!)

Here at Portent, we’ve been all abuzz conjecturing and wondering what the Facebook Graph Search roll-out will ultimately mean for clients. Facebook’s powering its graph search with the connections that take place within its platform (check-ins, likes, friends, shares, tags, and other engagement signals). Will the public take to it? Will Facebook eclipse Yelp and… Read More

Dislike Button Social Media

Doug Antkowiak 5 Feb, 2013

How to Find Pages You Like on Facebook (and Unlike Them)

With the new changes to Facebook Graph Search, the pages you like on Facebook will soon appear in search results. For most of us, there’s nothing to worry about. Declaring you “Like” How I Met Your Mother is just a sign you enjoyed the show’s witty writing before Barney and Robin got together… for the… Read More

1 2 3 7