The Portent Blog

Social Media

26 Jun, 2015

Three Months at Portent: My Life as an Intern

By Portent Staff

My internship at Portent is ending, and although I am sad to be leaving, I want to take the time to reflect on my past three months. Here are some thoughts I want to share for anyone out there looking for an internship in social media or something related to digital advertising. To the best of… Read More

Ninja Social Media

10 Jun, 2015

Five Killer Tools for the Social Media Intern

By Portent Staff

Well, it’s been two months into my internship at Portent, and I’m beginning to get a firmer hold on my day-to-day workflow. I get the feeling that my friends still think I spend my entire day surfing Facebook and Twitter… and to be fair, I do spend a good chunk of my time each day on different social… Read More

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Facebook for Business Social Media

22 May, 2015

What Is Facebook Business Manager?

By Alex DeLeon

During the onboarding process for new clients at Portent, the Social Team is frequently asked if there exists a more buttoned up approach to managing employee access to a company-owned Facebook page. Social media as its own business practice has become increasingly commonplace within organizations, and most teams are rightfully hesitant to provide administrative access to company pages through an employee’s… Read More

working-from-home Social Media

5 May, 2015

A Day in the Life of a Social Media Intern

By Portent Staff

When I heard that Portent was looking for a full-time social media intern, my first thought was, “What in the world could a social media intern do that could possibly take a whole days’ worth of work?”  To be completely honest, and I know this goes for pretty much every other recent college grad and/or… Read More

Kam Chancellor Social Media

13 Jan, 2015

Shockwaves in Seattle: KamQuake and the Twitter Correlation

By Alex DeLeon

When you hear people talking about “seismic activity” on the West Coast, what immediately jumps to mind? Los Angeles, rumbling as the San Andreas Fault shifts? John Cusack in 2012, fleeing the mighty wrath of the Pacific Ocean as it gleefully swallows California into its watery maw?* Here in the Pacific Northwest,  mentioning “seismic activity” brings back memories of… Read More

allies-featured Social Media

20 Nov, 2014

Allies, not rockstars: Influencer research for us mortals

By Ian Lurie

Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar Method. It’s a miserable approach. Ready-and-waiting rockstar social amplifiers are slightly less common than mint-condition K cars. The Rockstar Method has its place with major brands, pure luck and the well-connected. Mere mortals like you and… Read More

confirmobserve Social Media

5 Nov, 2014

How to: Do a Twitter Audit in 1 Hour Or Less

By Ian Lurie

I have a somewhat-random, step-by-step routine for auditing my own Twitter account (world, really, but I start with my account). I wrapped it up in a presentation. This is not a scientific method kind of thing. It’s more of a take-a-look-at-how-things-went-and-avoid-putting-both-feet-in-my-mouth kind of thing: Confirm, Observe, Adjust: How to audit your Twitter world an 1… Read More

social media_apps Social Media

21 Aug, 2014

Social Media Apps That You Don’t Need (or Want), But Should Try Anyway

By Braxton Kellogg

Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know,… Read More

iStock_000042736010Small Social Media

17 Jul, 2014

SOS: Save Our (Organic) Social

By Madelaine Kellman

It is not exactly breaking news that brand page organic social efforts are being thwarted by Facebook’s algorithm changes, which are making it harder than ever to get your organic social updates seen by your desired audience. But all hope is not lost! There is a strategy that, if implemented correctly, can potentially improve your… Read More

social_media_portent Social Media

10 Jun, 2014

Why Social Media Strategists Matter in the Digital Marketing Realm

By Braxton Kellogg

If you work in social media, you’ve probably heard “Why?” more times than you can count. “Why does this matter?” “Why is social media valuable to my business?” “Why should we be paying you to help us?” I’ve been working in the social media world for three years now, and “why” questions are what I… Read More

Social Disapproval Social Media

27 Mar, 2014

How Not to be an #EPIC Social Media Fail

By Madelaine Kellman

Alright, we all know which brands are nailing it when it comes to social media. I’m lookin’ at you Uber, BuzzFeed, Seattle PrideFest, Oreo, Nike, NO H8, and Coca Cola. These names represent a variety of businesses, brands and events. But despite their differences, every one of these companies has achieved great success by being… Read More

Believe in Yourselfie Social Media

29 Jan, 2014

What’s Ahead for Social? Believe in Yourself(ie) for 2014

By Braxton Kellogg

No matter where you looked in 2013, there was always someone within a few feet of you with his or her arm outstretched, snapping a photo or shooting a video. In fact, Oxford Dictionaries’ word of the year for 2013 was “selfie.” Yes, that’s actually a thing. On the bright side, at least it wasn’t… Read More

What TWTR Has To Do Social Media

12 Nov, 2013

What TWTR Has To Do

By Ian Lurie

Disclaimer: I’m not an analyst. I’m not a master marketing prognosticator. But sometimes it’s fun to look at a company and ask “If this went perfectly, what would it look like?” That’s what I’m doing here. Don’t buy stock based on my ramblings. Please. Yep, Twitter’s gone public. They’re now TWTR. (Which I find funny,… Read More

Space the Dog Internet Marketing

4 Oct, 2013

Essential Characteristics of an Internet Marketing Applicant or How a Dog Got Me My Job

By Madelaine Kellman

The vast field of Internet marketing may not necessarily be new, but it certainly has changed from the days of simple email campaigns and standard websites. Now it involves numerous sectors, from SEO to social media and everything in between. It is rapidly changing and requires someone to have their finger on the pulse of… Read More

Sara at social google hangout Social Media

2 Oct, 2013

Google Hangout: Making Friends, Not Followers

By Portent Staff

The team at MackWebSolutions pulled together a panel of experienced community managers including our Director of Social Media, Sara Lingafelter, for a Google Hangout yesterday to discuss the difference between friends and followers, and how to target the right people with your social media and other outreach efforts. The panelists included: Sheena Medina – @sheenamedina… Read More

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