Ian Lurie // Sep 13 2012
I’m ready to party like it’s 1999! The bubble is back. Mark Zuckerberg announced Facebook may build a search engine. We all hyperventilate and swoon. Facebook shares go up 7.7% so fast the line chart breaks:
Batten down the hatches, Google! The big bad Facebook has set its sights on you!
This is an awful lot of hype over something that only exists in Mark Zuckerberg’s mind. Here are 6 reasons to take a deep breath, hold on to your money, and stop measuring Google for a casket:
If you want me to jump on the Facebook Search Bandwagon, show me something. Anything. Show me one sign that Facebook understands search. Show me search results that aren’t recycled from Bing. Demonstrate you can build and deploy a decent mobile app.
Right now, Facebook search is 100% pure vapor. Don’t take my word for it. Check out the Chicago Tribune:
“But it was Zuckerberg’s talk of search that had Wall Street analysts and technology insiders abuzz on Wednesday, even if they couldn’t agree on what exactly a Facebook search service would look like or how imminent such a service was.” —Chicago Tribune
Understand: I’m no Google fanboy. But the big G still has technology decades ahead of everyone else, and they’ve cornered the market on the best information discovery brains in the business. What, exactly, is Facebook’s ace in the hole here?
Discuss below. Or talk to me on Twitter
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More