Bryden McGrath // Feb 21 2012
You might be like me. Sure, I follow a couple of my favorite comedians or musicians on Twitter, but overall, I don’t really care about the tweets of the rich and famous, or that Blue Ivy isn’t a Batman villain.
However, in my never-ending quest for social media knowledge, I figured there was a thing or two (or seven) I could learn from the celebrities that inhabit the Twitterverse with me. Heck, a few of them might even be worth following.
Bieber Fever is at an all-time high. Of course, this is proven by the fact that JBiebz indicates his location on his Twitter page as “The World.” He has the second most followers on Twitter (over 17.4 million, right behind Lady Gaga’s 19 million), and rumor has it he’s building an army of Biebots to take over the world.
Okay, that last part might not be true. Still, last year’s brilliant marketing strategy – in which a “rumor” spread that his song “Baby” would be deleted from YouTube – was pure genius. The hashtag #dontdeletebaby quickly became the top Twitter trending topic worldwide as Beliebers voiced their displeasure in 140 characters or less.
Implementing a false rumor alerting your 348 followers that a blog is deleting your guest post may not have the same effect, but I do recommend tweeting the content you’ve created.
Lesson Learned: Promote yourself. Side lesson: Don’t overdo it, you’re not Justin Bieber.
People love to laugh. Posting a joke, cartoon or video can be a great way to engage your audience.
Lesson Learned: Use humor.
Nicki Minaj has over 9 million followers even though her tweets are harder to understand than her rap verses. And while celebrities aren’t really expected to re-tweet or respond to the thousands of tweets directed at them each day, Minaj is an exception to the rule.
You may not be a multi-millionaire recording artist – that’s okay. You can still have a conversation with others. After all, that’s what Twitter is.
Lesson Learned: Interact. Have a conversation.
Rafinha Bastos is a Brazilian comedian that’s one of the top influencers you’ll find. He primarily tweets in his native Portugese (for example, the above quote is translated from “Sim, tô fudido, mas eu podia estar pior… eu podia ser uma sacolinha plástica.”) and very rarely throws out a tweet in English.
So should you translate your tweets into 12 different languages and schedule them daily in Hootsuite? Probably not. But there’s opportunity in the Twitterverse to interact with people from all over the world – and the things that matter to them. If you’re bilingual, take a shot at engaging users you normally wouldn’t.
Lesson Learned: Twitter é popular em todo o mundo. That’s Portuguese for “Twitter is popular all over the world.”
Three types of quotes do really well on Twitter – those said by the all-knowing “anonymous,” those said by dead people and those said by Deepak Chopra. The mind-body-spirit guru gets retweeted and favorite’d like no one’s business. And when he throws out the rare “Shut up” tweet, it’s all the more awesome.
Lesson Learned: Quotes. People love them. You can quote me on it.
You should know where this is going.
Lesson Learned: Choose your Twitter handle carefully.
There’s no way I’m going to write a blog post about celebrities on Twitter and not talk about Kanye West. When the man tweets, the world listens (and then tries to make sense of what’s going on inside his head).
For example, on January 4, West both shocked and took over the Twitterverse when he went on a somewhat coherent rant. Normally though, his tweets deliver words of wisdom, such as “Fur pillows are hard to actually sleep on” and “I specifically ordered persian rugs with cherub imagery!!! What do I have to do to get a simple persian rug with cherub imagery uuuuugh.”
Lesson Learned: It’s good to be unique. People don’t want to follow a Twitter feed of press releases. Yuck. Now, don’t get me wrong, I’m not encouraging any business or person to tweet like Kanye West.
There’s a fine line between unique and crazy.
Did I miss a celebrity’s Twitter account you really admire? Have any other celebrities taught you Twitter lessons? Let us know in the comments section.
Bryden came to Portent as a copywriting and social media intern and is now a Social Media Strategist. Read More