The Portent Blog

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August 23rd wasn't a happy day in Facebook-land. Social Media

25 Sep, 2013

Funky Facebook Insights: Facebook Suspicious Account Removals

By Sara Lingafelter

Hi. My name is Sara, and I’m a Facebook Insights junkie. I was getting my latest fix yesterday, while trying to figure out an explanation for a client’s relatively high rate of Facebook page unlikes that we detected in August. Yes, we use tools for this stuff; but we also still dive deep into the… Read More

horse-and-rider Social Media

19 Sep, 2013

Are Social Fails Good Business?

By Sara Lingafelter

I seem to be unflinchingly attracted to disciplines where you rarely see a front-page story about a just-plain-good day. I grew up in the equestrian world, a sport where the only television footage you see from the Olympics is of horses tumbling over jumps and riders falling all asunder.  I’ve also been shaped by my… Read More

adecco_justthegraph Social Media

17 Jul, 2013

Social media crisis management: Be sincere, and verify.

By Ian Lurie

My rule in a social media crisis: Apologize, but verify. If your brand screws up: Remind yourself that you do not get to decide what an apology is. The audience does. Apologize sincerely and promptly. Start monitoring response sentiment. If you don’t see a recovery within hours, try again, with feeling. In real life, failing… Read More

treasure map facebook scavenger hunt Social Media

21 Feb, 2013

Why Facebook Graph Search Will = More Scavenger Hunts (Yay!)

By Rebecca Bridge

Here at Portent, we’ve been all abuzz conjecturing and wondering what the Facebook Graph Search roll-out will ultimately mean for clients. Facebook’s powering its graph search with the connections that take place within its platform (check-ins, likes, friends, shares, tags, and other engagement signals). Will the public take to it? Will Facebook eclipse Yelp and… Read More

Dislike Button Social Media

5 Feb, 2013

How to Find Pages You Like on Facebook (and Unlike Them)

By Doug Antkowiak

With the new changes to Facebook Graph Search, the pages you like on Facebook will soon appear in search results. For most of us, there’s nothing to worry about. Declaring you “Like” How I Met Your Mother is just a sign you enjoyed the show’s witty writing before Barney and Robin got together… for the… Read More

Words "Social Bowl XLVII" with football player background Internet Marketing

31 Jan, 2013

Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday

By Katie L Fetting

We all know that the Super Bowl is the Super Bowl of, well, Super Bowls.  It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs.  But not everyone is a Coke… Or even a Pepsi.  Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More

Vine Social Media

25 Jan, 2013

Twitter’s Vine App Looks Awesome

By Doug Antkowiak

If you haven’t tried it yet, Twitter’s new iOS Vine app is the Instagram of moving pictures. Riding the coattails of the resurging graphics interchange format (that’s a .gif for everyone playing at home), Vine records six seconds of video to upload on the Vine social network, Twitter and Facebook – that’s about it for… Read More

Facebook Graph Search Results Social Media

19 Jan, 2013

Who Should Care About Facebook Graph Search? (Hint: Everyone)

By Doug Antkowiak

What’s the big deal about Facebook Graph Search? It’s a common question this week, and while it doesn’t warrant a Notre Dame think tank disaster group, we should all care (at least a little) about Facebook’s new “smarter” search engine. From businesses and Internet marketers to everyday Facebook users, this new way of search should… Read More

Ostrich Social Media Year-in-Review Social Media

28 Dec, 2012

Portent’s 15 Most Popular Social Media Posts of 2012

By Bryden McGrath

The world didn’t end last week, meaning that whole 2012 Social Media Year-in-Review bit was a little off. On the other hand, it also means I get to bring you the countdown of our 15 most popular social media posts of 2012. We had a ton of social content on our blog throughout the year, so without… Read More

pest Social Media

27 Dec, 2012

LinkedIn Search May Need Some Help

By Ian Lurie

I love LinkedIn, but either someone’s playing a joke on me, or my kids are getting to have a say in their rankings, or something’s really wrong. I currently rank number one for the word ‘pest': For ‘internet marketing,’ on the other hand, I’m not even in the top 10. My daughter just said, when… Read More

Mayan Apocalypse Tweet Social Media

21 Dec, 2012

Portent’s 2012 Social Media Year-in-Review

By Bryden McGrath

There was a lot going on in the world of social media in 2012 (see: This entire post). But the world is ending TODAY* – like, anytime now. While you wait for the apocalypse, this blog post will be one of the last things you read. And it may just be the last year-in-review thing… Read More

Twitter Ads PPC

28 Nov, 2012

Twitter Ads: Terrible or Terrific?

By Elizabeth Marsten

In our endless quest to find the “next big thing” in PPC, we tried a small test at Portent on Portent products and services with Twitter ads. I noticed there were many “how to get started” posts but few data-supported case studies with results. Armed with PPC intern Tim, a $100 head start from a… Read More

Verify Pinterest Page Social Media

14 Nov, 2012

Claim Your New Pinterest Business Page Today

By Doug Antkowiak

In a move that probably should have happened a year ago, Pinterest has finally announced business pages (as well as a new set of business terms of service). What’s New About Business Pages? Not a lot, which is a good thing because sometimes it’s tricky to implement social media advice. Basically, business pages make three major… Read More

social-thumb Social Media

7 Nov, 2012

The social candidacy: The elections Facebook influenced

By Ian Lurie

Or, if you’re a Republican: “What the hell just happened?!” The election was supposed to be close. Regardless of your party affiliation, you heard that for months: Maybe an electoral tie. Certainly with one candidate winning the electoral college and the other the popular vote. We wouldn’t know for days after November 6th… Oops. The… Read More

Portent LinkedIn Company Page Social Media

11 Oct, 2012

Optimize Your New LinkedIn Company Page in 7 Steps

By Bryden McGrath

LinkedIn has finally rolled out the new company pages to everyone. Along with a bunch of little changes, there are a few major ones: The redesign itself, cover images, and the fact that company pages are now visible through the LinkedIn mobile and iPad apps. These hip new LinkedIn company pages are sort of like… Read More