I did the 7th Portent webinar today. The topic: Your social media routine. I talked all about tying together tools like Pocket, If This, Then That and Buffer to make social media marketing more efficient. The handy-dandy link bundle is here. The audio file, for all you podcast listeners out there: [ Your social media [...]

As a note, this blog post was supposed to publish last month around the announcement of Google+ Local. Unfortunately, I’ve been expecting Google+ to magically fix itself and update our currently blank profile image to one of the images we submitted. We’re still waiting. From what I hear, we’re not the only ones suffering. Even [...]

It’s Twitter Tuesday! And what a lovely Twitter Tuesday it is. This week we’re talking about tweeting for businesses. If Mitt Romney really is right and corporations are people, then they sure don’t act like it on Twitter. And that’s too bad. People don’t want to do business with a business; people want to do [...]

Believe it or not, there are people on Twitter that don’t know you exist. I know, it came as a shock to me and my 300 followers as well. But Twitter is a conversation, and whether you’re a person or a person representing a brand, you can’t converse with anyone who doesn’t know you exist. [...]

“Because I said so” worked with your mom and it works in marketing. “Because” is a magical word because when people hear it, they start to buy in. Taking its roots from the phrase bi cause during the 13th Century, “because” introduces a direct reason for any occurrence or action in a statement. Last month, [...]

Last week, I did my first half-day seminar: Social Media Means Business. It was a great group, and we’re converting and editing the video (soon to be on sale on an internet near you) now. In the mean time, here are the slides I used. Gratuitous Meerkat picture included: Social media means business presentation View [...]

And a fine Twitter Tuesday to you as well. A Hootsuite tutorial about using Twitter lists can only begin with a beautiful memory. I remember when I got my first Twitter follower. I was a bright-eyed web surfer with a bushy tail (since birth). @getfree_ebooks3 followed me, and our relationship blossomed. She was beautiful. I [...]

It’s amazing how 140 characters can have such an impact on your career. Now that we live in a world where “Google before you tweet” is the new “think before you speak,” we all know how important it is to digest a witty thought before broadcasting it into the universe. The next time you feel [...]

Custom tabs on Facebook Pages allow us to display our own HTML content inside Facebook Pages by embedding code in iframes. This is done by creating a Facebook app and providing a few parameters (like the URL where our custom HTML page is located). Here’s an example of a custom tab: Add a Custom Tab [...]

When it comes to writing updates in Google+, some of the most influential people use the following formula to make their posts stand out: (Title in bold) + (3 to 4 short paragraphs) + #hashtag + URL + Picture = Awesome Update The inspiration of this post comes from Avinash Kaushik. I’m sure we’ve all [...]