Social Media

Doug Antkowiak 29 Mar, 2012

You’ll “Like” Our Facebook Timeline Guide

As Facebook upgrades all business pages to Timeline on March 30, 2012, we wanted to make a living infographic of the new Facebook Timeline design to help everyone make the change. Portent’s Timeline Dimensions page on Facebook displays best practices for the Facebook Timeline cover photo dimensions, profile and photo dimensions as well as custom… Read More

YouTube-Hunger-Games Social Media

Bryden McGrath 21 Mar, 2012

44 Ways ‘The Hunger Games’ Social Media Campaign Increased the Movie’s Odds of Success

In Suzanne Collins’ post-apocalyptic young adult novel The Hunger Games, 16-year-old Katniss Everdeen finds herself in a televised fight to the death with other teenagers. If she’s to survive, she’ll need some luck. But when it came to making sure the $75 million Hollywood adaptation would be a success, Lionsgate knew luck wasn’t something they could… Read More

Steve Jobs Delivers Keynote Speech At Macworld Conference & Expo Social Media

David Portney 8 Mar, 2012

Networking at Search Marketing Conferences: 3 Tips for the Painfully Shy

  ‘Tis the season… for search marketing conferences, that is. I have several colleagues who just returned from SMX West (and learned some lessons in search marketing). I myself just returned from SEMpdx’s SearchFest 2012, and there are many more conferences coming up this year – so many that I won’t even try to list… Read More

Social Media

Jack Martin 24 Feb, 2012

Steve Martin’s Twitter Book Teaches Us 4 Lessons in Engagement

Steve Martin and his Twitter book make this Twitter Tuesday funny. Since starting as a stand-up comedian in the late 60s, Steve Martin has been an actor, playwright, author, and one hell of a banjo player. In 2010, Martin brought his famous persona to the digital frontier: social media. Steve Martin hit the social media… Read More

teamcoco Social Media

Bryden McGrath 21 Feb, 2012

7 Celebrities on Twitter We Could Actually Learn From

You might be like me. Sure, I follow a couple of my favorite comedians or musicians on Twitter, but overall, I don’t really care about the tweets of the rich and famous, or that Blue Ivy isn’t a Batman villain. However, in my never-ending quest for social media knowledge, I figured there was a thing… Read More

orange-twitter-egg-bad Social Media

Jack Martin 14 Feb, 2012

Why Your Twitter Profile Picture is More Important Than You Thought

It’s Twitter Tuesday, and my study of good Twitter profile pictures has yielded some blog-post-worthy results. But first, a question: If a tweet falls in the forest, will anyone read it? You’re churning out 140 characters of brilliant headlines and observations. You’re promoting great content through links. You’re participating in relevant hash tags. And you’re… Read More

twitterplusyourworld Social Media

Ian Lurie 4 Feb, 2012

Twitter shows up in Google SERPs again

Important update: Man, did I get this one wrong. Andy Beard correctly points out that this result showed up because I follow Lucky on Google+, and they have a link to their Twitter profile in their Google+ profile. The result only shows up once in a while, and in my Saturday-morning haze it I mistook… Read More

Social Media

Doug Antkowiak 3 Feb, 2012

Why Aren’t More People Talking About Google+ Direct Connect?

When I brought up Google+ Direct Connect with Ian, he already knew that Google+ will build your search traffic, but when it came to authenticating a Google+ page, he didn’t really know what I was talking about. In a nutshell, Google+ Direct Connect allows users the ability to discover a Google+ page by adding the… Read More

Manage Google+ Pages Social Media

Doug Antkowiak 13 Jan, 2012

How to Add Multiple Administrators to Google Plus Pages

In late December, Google announced the ability to delegate up to 50 named managers as administrators for a Google+ page, yet Google forgot to tell us one little secret. How the hell do you grant admin access to multiple users? If you’ve already created your Google+ page, use this simple tutorial to help others join… Read More

Facebook Insights Logo Social Media

Ryan Moothart 11 Jan, 2012

Utilizing Facebook Insights to Identify Potential

When you run an ad campaign in Facebook to get more fans for your business page, you’re able to analyze your performance using Facebook Insights. Recently, Facebook completely removed the old version of Insights and made their new version mandatory. If you’re not familiar with the new Insights, they feature more in-depth and granular information… Read More

Facebook Warning Social Media

Doug Antkowiak 10 Dec, 2011

What Happens When the Social Media Guy Gets Banned from Facebook

Today, I received this lovely message from Facebook. I know what you’re thinking. What did straight-edge Doug do to anger his favorite social network? The short answer is that I posted a cartoon of two people having sex while making status updates on their phones with the caption, “Looks like this is the new definition… Read More

StumbleUpon Grows to 20 Million Members Social Media

Matt Gratt 14 Nov, 2011

Visualizing the StumbleUpon Audience

StumbleUpon has gone from hipster niche play to social media giant. In this post, I’ll analyze and visualize the StumbleUpon audience, and give some tips for marketers seeking to use this channel to drive traffic. With more than 20 million users, sending more than 1 billion referrals per month, StumbleUpon is a major player in… Read More

calling-all-cougs_thumb.jpg Social Media

Doug Antkowiak 12 Nov, 2011

Want An Internet Marketing Internship? Take My Advice

Yes, it’s true. Portent is looking for two interns: a social media intern and a PPC intern for the winter months. The position starts ASAP and both have the potential for full-time employment. If you know someone fresh out of college who might dig a fun gig where they’ll learn the ropes of internet marketing,… Read More

Facebook Tips for Business Social Media

Mike Fitterer 12 Oct, 2011

11 Tips for Making Facebook Your Business’ BFF

You know what’s startling? The endless supply of companies that EPIC FAIL in the Facebook realm.  Soooo many companies grasp that they should be on Facebook. They get that this whole “Social Media” thing can positively impact their business. The problem is that many businesses opt to have the CTO’s 12-year-old create an account and… Read More

Social Media

Doug Antkowiak 16 Aug, 2011

Baby, Oh… What Justin Bieber Taught Me About Social Media

Awhile back, I saw Guy Kawasaki speak at the Google campus and he said, “The Justin Bieber movie Never Say Never is the best example of social media. Ever.” Before I go all Bielieber on you, I have to admit Guy Kawasaki was right… technically. Besides The Social Network, I’m assuming there are very few… Read More