The Portent Blog

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calling-all-cougs_thumb.jpg Social Media

12 Nov, 2011

Want An Internet Marketing Internship? Take My Advice

By Doug Antkowiak

Yes, it’s true. Portent is looking for two interns: a social media intern and a PPC intern for the winter months. The position starts ASAP and both have the potential for full-time employment. If you know someone fresh out of college who might dig a fun gig where they’ll learn the ropes of internet marketing,… Read More

Facebook Tips for Business Social Media

12 Oct, 2011

11 Tips for Making Facebook Your Business’ BFF

By Mike Fitterer

You know what’s startling? The endless supply of companies that EPIC FAIL in the Facebook realm.  Soooo many companies grasp that they should be on Facebook. They get that this whole “Social Media” thing can positively impact their business. The problem is that many businesses opt to have the CTO’s 12-year-old create an account and… Read More

Social Media

16 Aug, 2011

Baby, Oh… What Justin Bieber Taught Me About Social Media

By Doug Antkowiak

Awhile back, I saw Guy Kawasaki speak at the Google campus and he said, “The Justin Bieber movie Never Say Never is the best example of social media. Ever.” Before I go all Bielieber on you, I have to admit Guy Kawasaki was right… technically. Besides The Social Network, I’m assuming there are very few… Read More

Facebook Logo Social Media

15 Aug, 2011

Facebook Fandom: One Portentite’s Evolving Experience

By Mike Fitterer

The internet is my homeboy. It keeps me warm during the harshest of winter days, and makes the best of times even better.  I love Twitter, Google Analytics, news sites, joke sites, sports blogs, nerd blogs, and blogs about blogs. So it’s safe to assume I’ve always had 23,343 fans on Facebook, right? Negative Ghostrider. … Read More

Social Media

11 Aug, 2011

Facebook Reveal Tab Tutorial

By Jarrod Medrano

I am going to explain how to create a Facebook tab with like to reveal functionality from start to finish. You will need to have PHP and cURL installed on your server to make this work. Step 1: Download facebook.php from the Facebook PHP SDK You can get a copy of the PHP SDK here.… Read More

QR Code Social Media

23 Jun, 2011

QR Codes: A Social Experiment at SMX

By Michael Wiegand

A few weeks ago at SMX, I wanted to try something. I was too busy to order business cards in the weeks leading up to the conference. And in lieu of taking generic company cards to the show, I figured I’d make a QR code for folks to scan. QR Code Destination At a conference… Read More

Social Media

16 Jun, 2011

Twitter SEO Strategies for Online Newspapers & Magazines

By Tom Schmitz

Twitter SEO Strategies for Online Newspapers and Magazines – Part 1 This is the introduction to a series about how online newspapers and magazines can use Twitter for SEO and achieve greater visibility in the process. Twitter is an SEO signal. Google and Bing have told us so. Through observation we know that Tweets can… Read More

Social Media

2 Jun, 2011

Google +1: NOT the internet marketing messiah

By Ian Lurie

In the last few weeks, Google’s been hyping their new +1 voting feature. Click the little +1 and tell everyone you liked a particular search result. Then they announced the +1 button. Click that and tell your network about a page you like, right from that page. You don’t have to be on Google.com. Note… Read More

Social Media

10 Mar, 2011

Update: Facebook Iframe Bug Fixed!

By Doug Antkowiak

Note: The following post was written on March 10, 2011. Facebook has since fixed Bug 15200 and pushed back the deadline for creating new FBML apps to Friday, March 18th as announced on the Facebook Developer Blog. Having trouble viewing a Facebook iframe via https? You’re not alone. When the Portent development team was hard… Read More

Social Media

14 Feb, 2011

Facebook Page Changes You Must Make Before You Upgrade

By Doug Antkowiak

Facebook finally made the page design changes we all expected since their accidental upload in December. Tabs are gone, FBML is on the way out and pages can talk to other pages (hope you’re hungry for a tasty batch of Facebook Spam). Every Facebook marketer should be asking themselves, "When do I have to upgrade… Read More

Social Media

13 Jan, 2011

A Facebook Events Rant – RSVPs and the Event Wall

By Tom Schmitz

I do a lot of Facebook events. Every other week I send invitations to a list nearing 800 people. It’s an opt-in list. All are members of an organization and Facebook is where we communicate with each other. Of those 800, between 150 and 300 typically attend. That means 500-650 do not. When someone attends… Read More

Social Media

10 Jan, 2011

HootSuite U – The Clown College for Social Media

By Doug Antkowiak

Earning a degree from HootSuite University is like playing basketball against your dog. It’s super easy, and it’s a waste of time (unless you go toe-to-paw with Air Bud, the free-throw shooting dog). Don’t get me wrong, I’m a big HootSuite fan. It was the social media tool of choice for Portent Interactive because it’s… Read More

Social Media

5 Jan, 2011

RSS – The Black Leather Jacket of the Internet

By Tom Schmitz

Among all the new trends for 2011 I’m reading about the imminent death of RSS. People have moved on to Twitter and Facebook. Really? Me thinks some prognosticators need to cool their jets. First, RSS was never popular to begin with. What did it reach, a 15% market share? Twitter probably got more users in… Read More

Social Media

4 Jan, 2011

Is 2011 the Year of Local Mobile Social?

By Tom Schmitz

Some say 2010 was the year of local search, some say it was the year of mobile and others say the year of social. Strong arguments can be made for all three.   Google reimagined local search. Looking back it seems like each month the search engine introduced new changes. The three/seven pack of local… Read More

Portent Interactive Facebook Social Media

9 Dec, 2010

Why Can’t I Like/Comment on a Post in Facebook?

By Doug Antkowiak

A weird problem sprang up overnight on Facebook that prevents non-friends from commenting or 'liking' posts on their news feed or business page wall.