Social Media

Ian Lurie 20 Sep, 2010

My first foray into sponsored tweets. FAIL.

Note that I am using as part of this test. I am not saying is bad. They have a great site, a nice toolset and make no promises. I am suggesting (spoiler alert) that sponsored tweets rank in profitability somewhere below hiring alchemists to try to turn lead into gold. Sometimes, I just… Read More

huzzah Social Media

Ian Lurie 26 Jul, 2010

SEO and Social Media: Huzzah Seminar Video

I taught part of another Huzzah! training today. The topic: SEO and social media. I talked about how to build a real, natural audience in social media, and take advantage of that in your link building and content efforts. I recorded the whole thing. Huge sound problems again – I’m cursed, apparently, at Wappow’s offices.… Read More

Social Media

Tom Schmitz 17 Mar, 2010

Should I Run a Contest for Linkbait or Social Media?

Should you use online contests for social media and SEO?

Social Media

Tom Schmitz 8 Mar, 2010

Oscar Movies are Like Optimized Websites

Did you watch The Oscars last night? It occurred to me that motion pictures are a lot like websites primed for organic search and social media. Movies as Websites Think about the meticulous attention to detail that goes into an Academy Awards caliber movie. It requires a compelling story – well written, skillfully performed, lovingly… Read More

forrester Social Media

Ian Lurie 3 Mar, 2010

YouTube videos are 50x more likely hit page 1

One innocent Tweet and everyone went nuts. Sheesh. The YouTube Video Optimization session at SMX West today kicked butt. Out of many cool tidbits, one really stood out: Matt Ballek pointed out a Forrester study showing that an optimized YouTube video is 50x more likely to get onto page 1 of Google than an optimized… Read More

Social Media

Tom Schmitz 2 Dec, 2009

Spin Your Social Media Marketing Flywheel

I’m going to tell you a secret that people in social media marketing and social media optimization don’t like to talk about. Fame begets fame. If you’re a celebrity or popular brand then social media will be particularly easy for you. For those of us who are celebrities only in our own minds, you and… Read More

Social Media

Tom Schmitz 14 Aug, 2009

230 Link Bait Ideas

Generating great link bait ideas is hard work. When link bait works it’s magical. Watching the page views, unique visitors and server load all go up at the same time is like watching the wheels spin on a slot machine right before it lands on 777. The difference is that a slot machine depends wholly… Read More

ffg conversation tracking Social Media

Ian Lurie 12 Aug, 2009

Free e-book: Social Media Monitoring w/ Google Reader

I’ve been kind of a jerk lately, even by my standards. My guilt is your gain, though – I just finished writing an e-book, and I’m making it available free, no strings attached: The Fat-Free Guide to Conversation Monitoring shows you how to monitor what folks say about you in social media using Google Reader… Read More

Social Media

Tom Schmitz 23 Jul, 2009

Where is Your Social Media Marketing Headquarters?

This post is about the nature of social media. The premise is simple. Your social media marketing needs a  centralized location, a headquarters. Notice I did not write that you should centralize your efforts. That would be too much like those classic cartoon scenes in which the characters disappear behind skinny trees. When you hang-out… Read More

Social Media

Portent Staff 2 Jun, 2009

We’ve got High Tweets – We got High Tweets

Become instantly cool with High Tweets! You thank your lucky stars.

hightweets-2 Social Media

Ian Lurie 1 Jun, 2009

New Tool: Twitter Trends Analysis

I’m a hypocrite. Yes, a year ago I heaped scorn on the idea of me writing about Twitter. Now, I’ve not only written about it, but I just spent 3 days building a tool that analyzes trending topics. Check it out at How HighTweets works Every 5 minutes, HighTweets grabs the latest trending topics… Read More

Social Media

Ian Lurie 23 Dec, 2008

Whopper Virgins: Not Appalling. Not Brilliant, Either.

Chris Abraham over at Marketing Conversations wrote an thoughtful critique of Burger King’s new Whopper Virgins campaign. I appreciate Chris’s opinion: The video is at times jingoistic and, frankly, a little embarrassing if you’re an American. Burger King went out of their way to find people in local clothing minutes from major urban centers in… Read More

Social Media

Tom Schmitz 5 Nov, 2008

Killer Facebook Marketing Strategy

These days more and more companies are using social media to build influence on the web. It’s challenging. Many fail or give-up because social media sites possess a formidable barrier to entry, one designed to keep hawkish salespeople at bay. Web 2.0 or community sites reward genuineness just as they toss commercial behavior into the… Read More

Social Media

Tom Schmitz 8 Oct, 2008

Identify Top Bloggers

Becoming active in social communities and on blogs is an important element of social media marketing. One way to do this is to read blogs by others in your sector and in your target market’s sector, then subscribe to the leaders. Select a handful of bloggers with whom to build relationships. Comment regularly on their… Read More

Social Media

Tom Schmitz 12 Aug, 2008

How to Build Reputation & Branding with Articles

Two fundamentals of building authority in search engine optimization are adding content and earning links. A terrific way to do both is to add link-worthy and vote-worthy articles. Votes come from social media web sites like StumbleUpon,, Reddit and Digg. The more votes an article receives the more prominently it gets displayed on those… Read More