Doug Antkowiak // 14 Feb, 2011
Facebook finally made the page design changes we all expected since their accidental upload in December. Tabs are gone, FBML is on the way out and pages can talk to other pages (hope you’re hungry for a tasty batch of Facebook Spam). Every Facebook marketer should be asking themselves, "When do I have to upgrade… Read More
Tom Schmitz // 13 Jan, 2011
I do a lot of Facebook events. Every other week I send invitations to a list nearing 800 people. It’s an opt-in list. All are members of an organization and Facebook is where we communicate with each other. Of those 800, between 150 and 300 typically attend. That means 500-650 do not. When someone attends… Read More
Doug Antkowiak // 10 Jan, 2011
Earning a degree from HootSuite University is like playing basketball against your dog. It’s super easy, and it’s a waste of time (unless you go toe-to-paw with Air Bud, the free-throw shooting dog). Don’t get me wrong, I’m a big HootSuite fan. It was the social media tool of choice for Portent Interactive because it’s… Read More
Tom Schmitz // 5 Jan, 2011
Among all the new trends for 2011 I’m reading about the imminent death of RSS. People have moved on to Twitter and Facebook. Really? Me thinks some prognosticators need to cool their jets. First, RSS was never popular to begin with. What did it reach, a 15% market share? Twitter probably got more users in… Read More
Tom Schmitz // 4 Jan, 2011
Some say 2010 was the year of local search, some say it was the year of mobile and others say the year of social. Strong arguments can be made for all three. Google reimagined local search. Looking back it seems like each month the search engine introduced new changes. The three/seven pack of local… Read More
Doug Antkowiak // 9 Dec, 2010
A weird problem sprang up overnight on Facebook that prevents non-friends from commenting or ‘liking’ posts on their news feed or business page wall.
Doug Antkowiak // 6 Dec, 2010
It’s apparent that the new profile changes are Facebook’s way of allowing each profile to take on a narrative. Personal biography information like your job status, education and home town are clustered together and bumped to the top of the page.
Doug Antkowiak // 19 Nov, 2010
As the Facebook of the business world, LinkedIn has become the go-to social media scene for career movers and shakers, and now it’s more influential than ever.
Doug Antkowiak // 19 Oct, 2010
Optimizing your Facebook posts for the News Feed should be your first plan of attack in your battle for social marketing supremacy.
Ian Lurie // 20 Sep, 2010
Note that I am using ad.ly as part of this test. I am not saying ad.ly is bad. They have a great site, a nice toolset and make no promises. I am suggesting (spoiler alert) that sponsored tweets rank in profitability somewhere below hiring alchemists to try to turn lead into gold. Sometimes, I just… Read More