The Portent Blog

Insights, news, trainings, and updates from Portent. Delivered to your inbox.

  • Valuable marketing insights from our SEO, PPC, social, content, strategic, analytics and creative teams
  • In-depth training and best practices for marketers
  • Access to insider tools, tricks and processes for digital marketing

Social Media

23 Dec, 2008

Whopper Virgins: Not Appalling. Not Brilliant, Either.

By Ian Lurie

Chris Abraham over at Marketing Conversations wrote an thoughtful critique of Burger King’s new Whopper Virgins campaign. I appreciate Chris’s opinion: The video is at times jingoistic and, frankly, a little embarrassing if you’re an American. Burger King went out of their way to find people in local clothing minutes from major urban centers in… Read More

Social Media

5 Nov, 2008

Killer Facebook Marketing Strategy

By Tom Schmitz

These days more and more companies are using social media to build influence on the web. It’s challenging. Many fail or give-up because social media sites possess a formidable barrier to entry, one designed to keep hawkish salespeople at bay. Web 2.0 or community sites reward genuineness just as they toss commercial behavior into the… Read More

Social Media

8 Oct, 2008

Identify Top Bloggers

By Tom Schmitz

Becoming active in social communities and on blogs is an important element of social media marketing. One way to do this is to read blogs by others in your sector and in your target market’s sector, then subscribe to the leaders. Select a handful of bloggers with whom to build relationships. Comment regularly on their… Read More

Social Media

12 Aug, 2008

How to Build Reputation & Branding with Articles

By Tom Schmitz

Two fundamentals of building authority in search engine optimization are adding content and earning links. A terrific way to do both is to add link-worthy and vote-worthy articles. Votes come from social media web sites like StumbleUpon, Del.icio.us, Reddit and Digg. The more votes an article receives the more prominently it gets displayed on those… Read More

Social Media

29 Apr, 2008

Twitter Secrets Revealed

By Tom Schmitz

Twitter is a Popular Group Chat Client When Twitter came on the scene 2006 I was an early adopter. Chatting IRC style with the addition of subscribers and an archive was most compelling to me. I was quick to abandon it too. Back then you may as well have shouted, "Hello!," into a desert canyon,… Read More

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