The social candidacy: The elections Facebook influenced
Or, if you’re a Republican: “What the hell just happened?!”
The election was supposed to be close. Regardless of your party affiliation, you heard that for months: Maybe an electoral tie. Certainly with one candidate winning the electoral college and the other the popular vote. We wouldn’t know for days after November 6th…
Oops. The slide presentation/mini e-book below explains what I think happened: Polling companies missed an entire demographic group. At the same time: If the GOP wants to get back in the fight in 2016, they need to take a serious look at their social media strategy. That could hold the key to cracking their universe problem.
Disclaimer: I am a pinko lefty liberal. But that didn’t affect my research. You can see how hard I’ve been on the Democrats in past years for their social and internet marketing gaffes: Here, here and here. And either side can use or ignore this info.
Most important: Whichever party you’re from, please don’t post political yelling, screaming, taunting or caterwauling below. I’ll delete it. Stick to the report, and what you’d add, change or delete.