Ian Lurie // Nov 7 2012
Or, if you’re a Republican: “What the hell just happened?!”
The election was supposed to be close. Regardless of your party affiliation, you heard that for months: Maybe an electoral tie. Certainly with one candidate winning the electoral college and the other the popular vote. We wouldn’t know for days after November 6th…
Oops. The slide presentation/mini e-book below explains what I think happened: Polling companies missed an entire demographic group. At the same time: If the GOP wants to get back in the fight in 2016, they need to take a serious look at their social media strategy. That could hold the key to cracking their universe problem.
Disclaimer: I am a pinko lefty liberal. But that didn’t affect my research. You can see how hard I’ve been on the Democrats in past years for their social and internet marketing gaffes: Here, here and here. And either side can use or ignore this info.
Most important: Whichever party you’re from, please don’t post political yelling, screaming, taunting or caterwauling below. I’ll delete it. Stick to the report, and what you’d add, change or delete.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More