Tom Schmitz // Apr 29 2008
When Twitter came on the scene 2006 I was an early adopter. Chatting IRC style with the addition of subscribers and an archive was most compelling to me. I was quick to abandon it too. Back then you may as well have shouted, "Hello!," into a desert canyon, but without the comforting echo. Twitter reached a tipping-point (and I began using it again) during the 2007 SXSW conference when attendees used the tool to chat during sessions and figure-out which bar to convene in. At the same time conference bloggers lit the Internet with stories about just how revolutionary Twitter was.
Today the question is,
Right size your expectations.
Twitter is a lousy audience building tool when you have to start from scratch.
Guy Kawasaki, Seth Godin and Jason Calacanis did not create new audiences on Twitter. They brought their audiences with them. They told blog readers and subscribers, "Follow me on Twitter to receive more fresh content and enjoy some personal time with me."
So how do Guy, Seth and Jason use Twitter to grow the readership their blogs and web sites? They exploit the fact that no one enjoys being privy to only one side of a conversation.
The larger the audience you bring with you to Twitter in the beginning the more useful Twitter will be as a marketing tool. If you have only a small audience Twitter will prove difficult use.
It takes time to make new friends. As you become more involved and recognized people will follow your account. It can be a slow process, especially at the outset.
Here is one last hint.
If you visit somebody’s Twitter profile and see that they follow 250 people but only 25 follow back, chances are good you will not follow either. The ratio is unnatural, too far apart. Keep this in mind for your own account when you begin following users. Start with under 50 then grow gradually. You’ll pick-up speed soon enough.
These secrets and some determination should get you started. And, if you want to follow my tweets here is my Twitter Profile: SEOinSeattle.