What Is Facebook Business Manager?

During the onboarding process for new clients at Portent, the Social Team is frequently asked if there exists a more buttoned up approach to managing employee access to a company-owned Facebook page. Social media as its own business practice has become increasingly commonplace within organizations, and most teams are rightfully hesitant to provide administrative access to company pages through an employee’s personal Facebook account.

The simplest solution in the past was using third-party social management tools – Hootsuite, Buffer, Cyfe, Sprinklr, to name a few – and managing employee access through those platforms. This provided a solution of sorts, but there are some outstanding issues with this approach:

a.) third-party tools can be prohibitively expensive for smaller organizations, and,

b.) the company still needs to give someone administrative access to the company page.

Fortunately, there’s a free solution that supersedes the need for a third-party tool. Enter Facebook Business Manager.

Intended for use by organizations and agencies alike, Facebook Business Manager allows for the oversight of Facebook business assets (Pages, Ads, Applications) without the need to share personal login details. Instead, ad-hoc sign-ins are created for employees within the platform, all overseen by the owner of the Business Manager account.

This provides an elegant solution for companies to manage internal access to their Facebook Pages and Ad Manager accounts. It also provides agencies like Portent the ability to run all client page access through their own Business Manager portal, a significantly more seamless approach than requesting access through personal Facebook accounts.

We highly recommend this approach to Facebook for every one of our clients. It’s a simple way to separate the personal aspect of Facebook from the business side of the platform, and can be implemented in as little as a few hours.

Portent offers training on the full range of Facebook Business Manager – everything from integrating Ad Manager accounts to using this platform in conjunction with third-party social management tools – and we’d love to schedule a one-on-one session with you or your team today to explain the tool further. Be sure to give us a shout on our Contact page if you’re interested.