PPC for Your Small Business

Get the info you need to start your small business PPC campaign.

  • Learn the best practices for small-budget PPC campaigns
  • Discover the best keywords for your business to take advantage of
  • Develop smart and effective copy that will draw customers in through PPC

13 Copywriting Mistakes to Avoid

Effective copywriting has the power to bring your business to new heights, but many companies make critical mistakes with it. Here's how to avoid the pitfalls of bad copywriting.

  • Clear descriptions on the most common mistakes
  • Analysis on how to fix critical errors
  • It's FREE

Taking the Microsoft adExcellence Exam

The FREE guide to passing with as little time as possible dedicated to studying. Don't spend hours watching videos & taking notes. Just read this, pass & get your badge!

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Fat Free Guide to SEO Copywriting

There's an avalanche of different opinions out there on SEO copywriting. Here's one that's actually worth something.

  • Find out how to write search engine-friendly copy that readers will love
  • Completely free of technical jargon, no nerd-speak!
  • 30 pages of expert advice for only $7!

Fat Free Guide Training Site

The internet marketing world is always changing. Here's how to stay one step ahead of the competition.

  • Up-to-date insight on all things related to internet marketing
  • Helpful training modules and video tutorials
  • Access to Ian Lurie's monthly webinar
  • All this for just $7

Fat Free Guide to Google Analytics

Google Analytics isn't just a cavalcade of colorful charts and graphs. Here's how to trim through the fat and get the analysis you need.

  • All aspects of Google Analytics explained in non-geek terms
  • Analyze the data you need to grow your business
  • Calculate the monetary value of each visitor
  • Get a comprehensive understanding for just $17

Conversation Marketing: The Book

Internet marketing is intimidating, but not impossible. Ian Lurie's Conversation Marketing converts geekspeak and three letter acronyms and simplifies them into straightforward, actionable marketing practices.

  • Learn common sense strategies for every level of internet marketing
  • Sell on your site without sounding like a desperate salesperson
  • Read online for free, or get the PDF for just $7