Autoweek is a major online and in-print publication focused on all things automotive, including general car news, reviews, and auto show updates.
Each year, “Detroit Auto Show” – and terms related to it – attract hundreds of thousands of searches from people looking for general information on the show, as well as the latest news.
Since the show occurs in mid-to-late January, search volume is especially heavy from December through February.
As part of its ongoing contract with Portent, Autoweek made a #1 rank for the term “Detroit Auto Show” a top priority, particularly during the show itself. Autoweek believed the increase in position would translate into a surge in traffic to their website.
In order to achieve Autoweek’s goals of better rankings and increased traffic, Portent developed an overall strategy aimed at increasing their visibility to, and authority with, the search engines.
The tactics employed included:
With Portent’s guidance, Autoweek accomplished its goal of a number one ranking for “Detroit Auto Show,” outranking the show itself, generating over 34,000 more visits to the Autoweek website in 2013 than the previous year during that period.