Cloud computing is a highly competitive field. With dozens of providers (and more seeming to emerge daily), it’s paramount to break through the clutter with a stylish, responsive, and easy to navigate site.
HP Public Cloud hired Portent in May, 2013 to build such a site.
Portent designed hpcloud.com to adhere to HP’s broader brand guidelines while appealing to the specific personas of the cloud computing space. After developing wireframes and performing keyword research, our designers and programmers were able to showcase HP Cloud’s unique value propositions and product offerings while creating and maintaining relevance with search engines.
The responsive site launched on September 10, 2013 and was quickly praised for its beauty and usability.
Based on the best practices of design, development, and search engine optimization, the website designed by Portent helped separate and differentiate HP Public Cloud in a highly competitive market.