Kate Spade is a premiere designer and manufacturer of women’s fashion. Based in New York, the Kate Spade brand is highly sought after and aspirational. With 42 retail shops across the United States, Kate Spade is also an online force with its partner brands Jack Spade and Saturday.
Kate Spade contracted Portent’s integrated marketing services in September of 2012 with the goal of increased sales through organic traffic growth.
In order to achieve Kate Spade’s goal, Portent focused on increasing site visits, specifically targeting new visitors.
Portent’s analysis and implementation of a thoughtful optimization strategy led to major wins for Kate Spade. In one year, online revenue skyrocketed, which included a 9% jump in revenue specifically attributed to non-organic search traffic.