CASE STUDY

SEO Strategy Revs Up Organic Traffic

To address a decline in organic traffic, RealTruck needed a new SEO strategy. Portent shifted into high gear to deliver massive growth in both traffic and revenue.

SERVICES PROVIDED

Content
SEO

INDUSTRY

E-commerce: Automotive

94% Single-Year Growth in Organic Traffic

48% Increase in Organic Revenue

1M New Shoppers Through Organic Search

THE CHALLENGE

RealTruck is a multi-million dollar e-commerce retailer providing truck enthusiasts with an immersive and engaging online retail experience. However, they were experiencing a decline in organic traffic and needed help. With more than a million product pages, half of which were noindexed, we saw an enormous opportunity to turn the tide from a manual SEO penalty from Google to significant growth.

THE STRATEGY

RealTruck feared their organic traffic slowdown was driven by duplicate content. However, we quickly discovered that they were in fact under manual penalty related to several thousand bad back-links built up by a previous SEO vendor. Our holistic approach to SEO included a technical SEO strategy, content optimization, and new content creation, with the goal of improving their site content and its value to all visitors. Specifically, this entailed:

Technical SEO and Penalty Recovery
Content Strategy and Production
Content Optimization

THE RESULTS

Through these efforts, our team was able to clean up RealTruck’s link profile and remedy the manual SEO penalty. We helped them launch a new content-production effort that provided real value and entertainment to the brand’s core audience. This not only increased the amount of truly unique content available, but improved visibility and utility of high-value content hubs deeper in the site.

This also allowed them to differentiate their product descriptions, to prevent high-authority competitors from using the same boilerplate language and hiding RealTruck’s pages in search results altogether. Overall results included:

94% Single-year growth in organic traffic from penalty recovery and careful roll-back of problematic no-index strategy
48% increase in organic revenue growth over one year, contributing to more than $1 million in increased sales
One Million additional shoppers brought to RealTruck’s e-commerce site through organic search

Combined with their overall growth effort, Portent’s work helped RealTruck earn recognition from Internet Retailer as the 20th Fastest-Growing Company and the 14th Fasted-Growing E-Commerce Site Nationwide. The SEO strategy we used also earned a US Search Award for Best SEO Campaign of the Year.