Revolution Analytics is a predictive analytics company that specializes in the open source programming language known as “R.”
Big data analysis is a highly competitive marketplace with a number of powerful, competing firms like IBM, SAS, and Tableau.
Consequently, segmentation is key to getting Revolution Analytics in front of the right audience.
Portent was contracted to improve Revolution Analytics’ conversion quality while trimming CPA.
In order to achieve Revolution’s goals, Portent developed an overall strategy to reach higher-value customers.
Tactics employed included:
In 2012, Revolution’s lead quality improved dramatically. Even as the business shifts focus in 2013 to new markets in the big data space, Portent’s approach adjusts, advising the client on new content and landing pages targeting the expanding audience of big data analysts.