Earned Success:

Portent Helps Zetta Increase Organic Traffic 30% in First Three Months

Background

Zetta is a cloud-based online backup and disaster recovery system that provides server data protection to (primarily) enterprise-grade companies.

Founded in 2009, Zetta specializes in superior performance and security on the cloud. They backup over 4 million files per month.

Engagement Goal

Zetta hired Portent in July of 2012 to increase traffic and, consequently, conversions. (A conversion was defined as a lead, either by requesting a quote, using the ‘contact us’ form, or signing up for a free trial.)

Zetta Results

Results at a Glance

  • 52% increase in non-branded organic traffic in the first three months
  • 30% increase in organic traffic in the first three months
  • In October 2012 (4 months into the engagement), Zetta.net reported the largest number of new clients in company history

Strategy

In order to drive traffic to zetta.net, Portent created a comprehensive search engine optimization strategy.

The tactics employed included:

  • Correcting various technical problems including canonicalization and broken links
  • Consolidating duplicate content
  • Optimizing title tags, h1s, and image alt text
  • Creating a blog content strategy that built awareness and trust
  • Emphasizing social media outreach, particularly focused on quality, fresh content
  • Providing conversion rate optimization guidance

Conclusion

Through holistic Internet marketing, Portent generated major traffic gains for Zetta, both in organic and non-branded organic traffic, within three months of engagement.m