Zetta is a cloud-based online backup and disaster recovery system that provides server data protection to (primarily) enterprise-grade companies.
Founded in 2009, Zetta specializes in superior performance and security on the cloud. They backup over 4 million files per month.
Zetta hired Portent in July of 2012 to increase traffic and, consequently, conversions. (A conversion was defined as a lead, either by requesting a quote, using the ‘contact us’ form, or signing up for a free trial.)
In order to drive traffic to zetta.net, Portent created a comprehensive search engine optimization strategy.
The tactics employed included:
Through holistic Internet marketing, Portent generated major traffic gains for Zetta, both in organic and non-branded organic traffic, within three months of engagement.m