For this sheet you need to know how many clicks become leads (a), how many leads become customers (b), the value of the average customer (c), and what you are spending per click (d). Complete fields a-d and click 'calculate'. Note: Enter only numbers and decimal points. No dollar signs, commas or text.
If you can't figure out what a 'lead' is on your site, click here for a few ideas.
Obviously, a visitor can become a lead when they fill out a 'contact us' form. But there are other types of leads, too:
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