Attribution-fu: Measuring cross-channel impact the old-fashioned way

Thursday, January 30, 2014

11:00 AM – 12:00 PM Pacific Time

Back in the old days, before internets and such, marketers still measured attribution. They used techniques that still work. Attend this webinar to learn how to:

  • Use 'holdout testing' to do the same thing
  • Use k-fold cross-validation to wow your bosses and clients
  • Use typical tools like Excel to help you get started
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Time

Thursday, January 30, 2014
11:00 AM – 12:00 PM PST

Location

Online

Speaker

Ian Lurie
CEO and Founder

Register

Price: Free
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