Half Day Workshop in Seattle - March 15, 2014
What does it take to rank anymore? Google abandoned PageRank in 2010 and turned to user experience as the driving force behind rank in search results. The pixie dust of link bait and keyword sprinkles works no more. Game. Set. Match Google? Not in this house! People, not algorithms, are the best judge of relevance.
UX is the New SEO will unlock the magic worlds of user experience (UX) and search engine optimization (SEO). In this 4-hour workshop, you will learn more about:
Whether you are a user experience professional that wants happy clients who are making money on increasing organic search traffic, an SEO that wants to keep bread on the table with great search engine results visibility, or a site owner who wants to know what the heck Google is doing and why, this workshop is for you.
Marianne Sweeny joined Portent, Inc. as SR Search Strategist in 2012 where she focuses on the user experience factors of SEO for client sites. As Director of Search Services at Ascentium, she designed a search practice that brought a strategic approach to search optimization. Prior to joining Ascentium, Marianne was a Web Producer for the Microsoft Enterprise Server websites where she applied her search optimization and information architecture skills to improving customer engagement. In 2004, she co-founded Microsoft Information Architects, a 300 member company-wide cross-discipline community that continues to evangelize the best practices of IA company-wide.
Saturday, March 15, 2014
9AM to 1:30 PM PST
Portent Office, Smith Tower
506 Second Avenue, Suite 1700
Seattle, WA 98104
Senior SEO Strategist
Price: $180 (Includes continental breakfast and conference materials)
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