Wham Bam Internet Marketing Leads to Flash-in-the-Pan Fame
SEATTLE, WA — 09/17/2007.
Internet Marketing can bring spectacular success. Severing an Internet marketing campaign too soon can make that success very short-lived. Here’s a story of a Portent client who learned this lesson the hard way.
A monolithic client had everything going for them – except search engine rankings. Despite gorgeous art and a great reputation, the client in question was buried below page three for its key phrases. Without that crucial SEO edge, this client would not be able to stay competitive.
A 2-year intensive search marketing campaign including link building, onsite optimization through the SEO toolset and SEO-optimized PR.
2 years later, the client was top 5 for the #1 phrase in their industry, and ranked in the top 3 for over 50 valuable phrases. Their Internet presence finally reflected their industry prestige, and the days of page-three anonymity were far behind them.
The Plot Twist
Having achieved some success, the client moved away from some recommendations. 6 months later, the client has fallen out of the top 5. Today, they are barely hanging on to a top 10 spot.
Without continuous Internet marketing, clients don’t just stagnate, they sink. Superior aesthetics are no substitute for slicker SEO, and realizing the long-term value of professional Internet marketing strategies is the only path to sustained online success.
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