Ian speaks at Search Marketing Expo Sweden 2007
SEATTLE, WA — 10/26/2007.
Sophisticated search advertisers do more than create and manage their own search advertising campaign, they also monitor their competitor’s activities and devise strategies to counter and potentially weaken their opponents’ campaigns. Ian Lurie teaches how it’s done in this provocative session on paid search tactics.
Ian Lurie will speak about analytics and search engine optimization. His favorite rule: “Be consistently inaccurate. You can’t get perfect data from web analytics. What you can do is get data that’s 97% accurate, and plan for the 3%.”
Ian’s company, Portent Interactive, provides search engine optimization, consulting and services to over 40 clients around the world. Portent is located in Seattle, WA.