MarketingSherpa Honors Portent with 2008 Email Marketing Award
MIAMI, FL, February 29, 2008
At MarketingSherpa’s 3rd Annual Email Summit award ceremony held February 26, Portent was presented with an Honorable Mention in the Best Email Opt-in Campaign (B2B) category for its momAgenda campaign. The awards were given by Eric Stockton, President, MarketingSherpa, and Joel Book, Director, ExactTarget.
“A big congratulations to all the winners! This year’s Email Marketing Awards recognized campaigns with well thought-out strategies, effective implementation and outstanding results,” said Jeanne Hopkins, Chief Marketing Officer, MECLABS Group. “This year’s contest was highly competitive. We received over 300 high quality entries, more than twice the number of last year’s.”
Portent’s winning momAgenda campaign focused on: increasing subscriptions for the email house list, increasing click-thru and open rates, and ultimately, boosting e-commerce. By adding innovative new sign-up opportunities to the site, then supplementing that boost with regular newsletters, Portent was able to increase momAgenda’s subscriber list by 6,626 subscribers, or 828 per month since the campaign started last May. The creative campaign revealed other clear results as well: doubled click-thru rates, open rates, and a jump in revenue from last year’s earnings.
“Our goal was no- two- newsletters- alike, and I think we really achieved it,” said Portent Creative Lead Jade Nirvana Ingmire. “I love the challenge of creating something within a template structure that still feels fresh and new, as well as constantly coming up with concepts that subscribers will resonate with. I am extremely proud of what we achieved for our client, and even more proud of Portent’s proof that well-conceived creative /can /drive revenue and results.”
“Portent’s team is very focused on building revenue and sales for our clients. This campaign was very successful for our client in terms of sales, and it’s really wonderful for the agency to be recognized as well,” Senior Marketer Stacy Connor. “Thank you, Marketing Sherpa!”
MarketingSherpa Email Summit ’08, attended by approximately 800 email marketers, featured real-world email marketing case studies, the latest email marketing research, and presentations from leading email marketers. The Email Summit ’09 will be held March 15-17, 2009 at the InterContinental Hotel in Miami and include Email Awards.
Portent is a full-service Internet marketing agency located in Seattle, WA. Services include creative, search engine optimization, pay per click marketing, strategic consulting and analytics. Portent clients include Princess, TVWeek, BuzzTracker, Bridal Guide Magazine and the Machinists Union.Portent has been in business since 1995.
MarketingSherpa (www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments www.marketingexperiments.com and InTouch, is part of the MECLABS Group.
Contact for MarketingSherpa:
Jamie O’Donnell 415 643 8947
Contact for Portent: