Search Engine Optimization, Salt & White Hats
Washington CEO article features Portent SEO strategies
SEATTLE, WA — 01/11/2006 — In search engine optimization, it can be hard to tell the good guys from the bad guys. Washington CEO did some research, though, and decided Portent rides in a white hat.
“Making Search Work”, by Ericka Chickowski, reviews Portent’s work with Saltworks.
When Portent President Ian Lurie first met with Saltworks’ head Mark Zoske, he promised that Portent would immediately save Saltworks as much as they charged. Eyebrows went up. But the article goes on: “Lurie has been good to his word. ‘The first month, he saved me the exact amount he charged me. Then it grew to twice the amount, then five times,’ Zoske says. ‘Overall, he helped us cut our advertising budget in half, all the while driving more quality traffic to the site.”
The article points out that Saltworks “saves about $10,000 a month based on the changes Portent made to its paid search campaign”. But it’s not just about reducing costs – Portent’s search engine optimization and pay per click management also increased sales. While Saltworks’ site traffic only increased 25%, they’ve seen sales increase by over 200% in less than a year.
You can read the full article at portent.com/assets_c/0106-WaCEO-p62-63.pdf [pdf format]
You can also read the Saltworks Case Study: Click Here.