Know the Room
A little work can show you your audience ahead of time, and save you a lot of marketing dollars.
How do you know that your search engine campaign, banner ad, email newsletter or web site is going to help your company grow? When you invest dollars in an Internet marketing campaign, wouldn’t it be nice to know that it’s going to perform before you sign the check?
You can use existing customer data, surveys or even good old intuition to build a profile of the ideal target audience for an Internet communications campaign: You can know the room before you arrive. If you know the room, you can:
- Maximize your conversion rate with a more targeted message.
- Reduce costs by targeting a smaller, more interested audience.
- Increase audience loyalty by providing genuinely useful offers and information.
Talk to you next month,
Ian Lurie – CEO, Portent, Inc.
Portent offers Search Engine marketing services: We can help you improve your search engine rankings and generate real, useful traffic to your site. Click here for more information.