Multivariate and Split Testing
Portent helps clients increase sales, leads and conversion rates. But how do we pick the best landing page? It’s not magic. We use multivariate and split testing.
With multivariate testing, we can mix many headlines, images and copy versions into different combinations, until we find the best one. It works like this:
We want to test 5 headlines, 3 images, 2 versions of the body copy, and 3 different calls to action. That’s 90 combinations.
By using a multivariate testing tool, we can automatically test all of these ‘recipes’, and find the best one:
In the example above, each combination is a recipe built from our headline, copy and image options. As the test goes on, we can narrow the number of choices or add new ones.
A/B or ‘split’ testing pits only two options against each other. For example, we might create a new version of a landing page and test it against the old version.
If you’ve only got a few choices, or less time, or a very small audience, split testing might be the better option. We’ll help you decide.
Portent uses two multivariate testing tools: Google Website Optimizer and Widemile’s testing suite. For split testing, we use Google Website Optimizer.
We can do the same for you. Contact us today.