Portent Strategy Services

Recover your Ranking

If your traffic from Google recently plunged, it may be because of two major Google updates: Penguin and Panda. Portent has helped dozens of businesses recover their rankings and after a Penguin penalty, and restore site quality for higher rankings post-Panda. No tricks, no secrets. We help you get back into compliance and rebuild your rankings.

You may have been hit by one or both of these penalties, if:

  • You received a warning from Google regarding unnatural linking or other practices
  • Google notified you regarding a manual penalty
  • You saw a sudden, steep drop in traffic on a specific date
  • Your site disappeared from Google’s search results

Portent’s Google Recovery Service is effective, efficient, and proven.

Our Re-Inclusion Strategy:

First, we’ll verify that you’re under penalty. Many ranking and traffic drops occur because of onsite issues, rather than penalties. We want to make sure before we begin.

Penguin re-inclusion

If you’re under a Penguin or manual penalty due to unnatural linking, we will:

  • Review your entire link profile, both by hand and using a machine learning filter
  • Look for known link networks, schemes, paid links, and other spam sources
  • On your behalf, request removal from each these sites
  • Keep detailed records of these requests
  • If necessary, prepare a ‘disavow’ report, telling Google to ignore links that can’t be removed
  • Write and submit any necessary reconsideration requests
  • If you work with us, we will continue requests until the penalty is lifted

Panda site revitalization

If your site has lost rankings due to onsite issues around low-quality content, we need to bring it closer to ‘perfect’ as defined by the Google Panda algorithm. This isn’t so much a penalty as a devaluation. So, to help you climb back up in the rankings, we must:

  • Crawl your site using RainGage SEO
  • Rate all pages for quality
  • Check for sitewide issues, such as slow page load times or accidental page exclusions
  • Rewrite and revamp critical pages
  • Remove or exclude ‘thin,’ low-quality pages

Find out more

We do more than restore site rankings. We study Google’s approach to search quality.
Read our whitepaper: Google’s Declining Spam Tolerance

If you’re interested in getting started with the initial free evaluation, contact us!

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