Internet Marketing Strategies that Work
What makes a web site and Internet campaign that really works? A balance of technology, tools, creative and outreach that generates results. To achieve that balance you need more than a great designer – you need a firm that can help you ask the right questions, and then help you answer them. Strategy is being able to ask the right questions, and get the right answers.
Start a Conversation
Reaching an audience using the Internet is like a conversation. Portent helps clients start, solidify and convert those conversations into meaningful transactions, whether you need a sale, a vote or just a little attention.
Portent’s strategic services help you develop a clear picture of your audience and goals, and then build a plan following the basic tenets of Conversation Marketing:
Know the Room. Before you do anything, you need to know your audience. Who’s coming to your site, and why? What will make them take the next step? We’ll help you answer these questions with industry research, traffic analysis, interviews and, if desired, focus groups. The result is a set of defined personas to which your site and campaign must cater.
Dress Appropriately. The first test a visitor applies to your web site? Appearance. If they like how your site looks, they’ll stay long enough to read something. If not, they’re gone. And ‘good’ is relative: If you sell mufflers, animation, a soundtrack and pictures of beautiful people on a beach will get you nowhere. Our strategic expertise will make sure that you know what your audience wants to see. Then our designers can insure that site looks the way it should. Read about our design services.
Sound Smart. If your site looks right, the next hurdle is delivering the right information. Portent’s strategic review makes sure that you organize your site to match what your audience wants to know. And we can help you produce content that is clear and appropriate, and delivered using technology that makes sense in light of your audience and goals. Design and Web Development come together to maximize response, and reduce costs.
Observe and Adjust. Conversations aren’t static. You say something, gauge how other conversants respond, and then respond in kind. Our strategic services include ongoing measurement of audience response. We use those measurements to recommend adjustments to your site’s content and design. Your web site grows more and more effective, both as a communications tool and a business intelligence source.
Make a Connection. In the real world, conversations don’t end. If you have a good chat with someone, you exchange contact information, right? Your web site is no different. Portent develops strategies that use email, design and social media marketing to insure that, months after an interested visitor saw your web site, they’re still in touch.
Brag Modestly. At a party, if you’re ‘the one I told you about’, it helps. A little notoriety is a great conversation starter. The final piece of an effective strategy is a marketing plan. Portent can help you map out a search engine campaign, email marketing initiative and other online tactics to insure that your site gets noticed.
So start using the Internet as a conversation marketing tool. Contact us today.