Strategy Packages

Google Analytics Consulting & Training

Google Analytics E-Book for Business Analytics

Looking for just a little help to either get started, set goals or measure value on your site? Check out The Fat Free Guide to Google Analytics: Using Google Analytics for Business Analytics for just $17. In 88 pages, learn how to:

  • Set up Google Analytics
  • Define business goals
  • Set up tracking for those goals in Google Analytics
  • Calculate the $ value of one visitor to your web site (even if you’re not running an online store)
  • Track value and growth generated by specific web sites and search terms
  • Grow value based on real data

Buy it here, now. If you don’t like it, return it for a full refund.

Hourly Consulting

You can hire Portent Interactive on a per hour basis ($300) for phone support, interpretation and installation assistance. Topics for telephone consultation are:

  • Troubleshooting
  • Data analysis
  • Choose and set up goals
  • Configure e-commerce tracking, where relevant
  • Configure audience segmentation
  • Set up your dashboard and any emailed reports
  • Track all of your campaigns, including offline direct mail, using Google Analytics
  • Create a plan for monitoring, interpreting and acting on data collected

Setup Packages

Portent Interactive can help you with initial setup of your Google Analytics program for a one time setup fee.

Full eCommerce Installation, starting at $5,000

  • Install analytics code on your site.
  • Integrate analytics with your shopping cart.
  • Test integration.
  • Set up goals and sales funnels.
  • Set up event tracking (optional).
  • Add IP exclusion filters.
  • Link & verify Google AdWords account.
  • Dashboard and scheduled report set up (optional).
  • Create advanced segments (optional).
  • Create custom reporting (optional).
  • 1-hour hand-off call.
  • 1 additional discretional support hour good for 3 months.

Basic eCommerce Installation, starting at $2,500

  • Install analytics code on your site.
  • Integrate analytics with your shopping cart.
  • Test integration.
  • Set up goals and sales funnels.
  • Add IP exclusion filters.
  • Link & verify Google AdWords account.
  • Set up event tracking (optional).
  • 1-hour hand-off call.

Non eCommerce Installation, starting at $1,500

  • Install analytics code on your site.
  • Test integration.
  • Set up goals and funnels.
  • Add IP exclusion filters.
  • Link & verify Google AdWords account.
  • 1-hour hand-off call.

Full Google Analytics Account Audit, starting at $2,500. Full Google Analytics account review for problems with installation, tracking, funnels and goal set up. Provide written report for configuration changes, options to pursue. 1 hour call to discuss report and findings.

Google Analytics Training, Basic Package starting at $1,000. Walk through and explanation of Google Analytics account (visits, traffic sources, goals, etc.) Answering questions specific to account. No limit on attendees, limited to one- 2hr session.

Google Analytics Training, Advanced Package starting at $1,500. Basic training combined with advanced features (advanced segments, custom reporting, roll-up profiles, sub-domain tracking, event tracking, etc.) Answering questions specific to account. No limit on attendees, limited to two- 2hr sessions.

Portent is a Google Analytics Certified Partner.
Contact Us to learn more.

Internet Marketing Consulting

Big ideas are made with small pieces. We know how to take the right tools, creative and outreach approaches, and technology to deliver big results—piece by piece. Strategy is being able to ask the right questions, get the right answers, and have the resources to get going.

Hourly Strategic Internet Marketing Consulting

Portent Interactive offers strategic internet marketing consulting by phone.

Telephone consultations are available for:

  • Online messaging review
  • Reputation analysis
  • Channels analysis – figuring out what online channels (SEO, PPC, social, etc.) are best for your company
  • Internal policies review
  • Editorial process review
  • Team structure review
  • Overall online strategic plan
  • Presentations & education for senior staff, investors and C-level

Complete Internet Marketing Playbook

This is our ‘crown jewel’ consulting package. The Playbook reviews your internet strategy from top to bottom, commenting on what you’re doing right, showing you where to improve, and pointing out whole new avenues you may not have considered. The Playbook is written just for you.

It’s organized like this:

  1. Overview: Your Goals and Current Status
  2. The Room: A Profile of Your Audience
  3. How You’re Dressed: Overall Creative Direction and Site Design
  4. Talking Smart
    1. Site Usability
    2. Site Structure and Architecture
    3. Standards Compliance & Accessibility
    4. Contingency Design
  5. Are You Connecting? Reviewing Newsletters and Other Push Marketing
  6. Bragging Modestly: Your Marketing & PR Strategy
    1. Search Engine Optimization
    2. Paid Search Marketing
    3. Display Advertising (Banners and such)
    4. Email Marketing
    5. Intangibles: Blog Marketing and Other Opportunities
  7. Analytics Review
  8. Recommendations Review and Summary

The final Playbook is a step-by-step guide to your internet marketing strategy.

It answers questions like:

  1. Should we build a whole new site, or improve this one?
  2. What should our site really look like?
  3. What should we say on it?
  4. How should we get people to find us?
  5. How will we know if this is all working?

How it Works: One-On-One Attention to Your Goals

As Portent’s lead consultant and President, Ian writes all of our Playbooks. He’ll meet with you in person or by phone (whichever you prefer) for an initial 1-hour meeting. In that meeting, we’ll establish what your goals are, the challenges you’ve faced so far, and who you believe your audience to be.

Then we get to work.

We review your web site from top to bottom for usability, design and other issues. We also scan it for any issues that might prevent search engines from finding you. At the same time, we research your audience: The search phrases they use to find you, their favorite web sites, and the questions they commonly have when they come to your site.

Finally, we review your current online marketing for effectiveness, clarity and completeness. All of this work goes into the Playbook.

We also prepare examples of recommended improvements. We won’t redesign your site, or recode it, but we’ll show you exactly what we think you should do. Then, we meets with you and your team in a 2-hour training session.

We review the Playbook and make sure it all makes sense. Of course, we’re always available for follow-up questions via phone and email. A month or two later (whatever works for you), we’ll meet with you again and prepare a brief follow-up report. In it, we’ll review how you’re doing with respect to the plan, point out areas where you’re strong, and recommend ways to improve.

What It Costs

The entire consulting package is $15,000, or $10,000 for an SEO-only Playbook. We typically complete a Playbook in 2-4 weeks. For that, you get the entire Portent team as your virtual VP of Internet Marketing, plotting out your strategy.

We stand by our work. Portent guarantees the quality of the completed Playbook.

See for yourself what Portent can do you for. Contact us today.