- Actionable, long-term plan
- Work directly with Ian Lurie
- Encompasses all aspects of marketing
Complete Internet Marketing Playbook
Comprehensive Internet marketing planning and best practices
This is our ‘crown jewel’ consulting package. The Playbook reviews your Internet marketing strategy from top to bottom, commenting on what you’re doing right, showing you where to improve, and pointing out whole new avenues you may not have considered. The Playbook is written just for you.
The final Playbook is a step-by-step guide to your Internet marketing strategy.
It answers questions like:
- Should we build a whole new site, or improve this one?
- What should our site really look like?
- What should we say on it?
- How should we get people to find us?
- How will we know if this is all working?
- What can we do to improve our organic search rankings?
- What can we do to improve onsite conversion rates?
- How should we handle long-term site management? Who should be on the team?
How it Works: One-On-One Attention to Your Goals
As Portent’s CEO Ian Lurie writes all of our Playbooks. He’ll meet with you in person or by phone (whichever you prefer) for an initial 1-hour discussion. In that meeting, we’ll establish what your goals are, the challenges you’ve faced so far, and who you believe your audience to be.
Then we get to work.
We review your web site from top to bottom for usability, design and other issues. We also scan it for any issues that might prevent search engines from finding you. At the same time, we research your audience: The search phrases they use to find you, their favorite web sites, and the questions they commonly have when they come to your site.
Finally, we review your current online marketing for effectiveness, clarity and completeness. All of this work goes into the Playbook. We also prepare examples of recommended improvements. We won’t redesign your site, or recode it, but we’ll show you exactly what we think you should do. Then, we meet with you and your team in a 2-hour training session.
We review the Playbook and make sure it all makes sense. Of course, we’re always available for follow-up questions via phone and email. A month or two later (whatever works for you), we’ll meet with you again and prepare a brief follow-up report. In it, we’ll review how you’re doing with respect to the plan, point out areas where you’re strong, and recommend ways to improve.
What It Costs
Consulting packages start at $20,000. We typically complete a Playbook in 4-6 weeks. For that, you get the entire Portent team as your virtual VP of Internet Marketing, plotting out your strategy.
We stand by our work. Portent guarantees the quality of the completed Playbook.
Find out more
See for yourself what Portent can do you for. Contact us below to get started.