When it comes to pay per click, your best keyword is Portent.

It’s easy to see how pay per click (PPC) is great for the search engine companies such as Google. They have you constantly bidding against your competitors to get your ad placed higher in the paid listings column of a search result page. Of course, they want the bidding to go as high as possible.

You, on the other hand, want to pay as little as you can for the most number of clicks on your ad.

To do that requires a deep understanding of how the system works and how it can be targeted, monitored and adjusted for maximum impact.

Guess what – we know all that stuff, and we would love to share it with you.

Hire us to figure out your PPC campaign and the first thing we will do is identify the people most likely to be interested in what you have to sell – the folks most likely to click on your ad, once they see it.

Once we know your target audience, we determine the best search engines on which to place your ad. (Don’t worry, we don’t charge more to have you listed with multiple search engines.)

A super-important part of PPC advertising is choosing the best keywords – the words and phrases that describe your business and are intended to get you the best ad placement and most number of clicks. We’re masters at assembling lists of powerful keywords. We then write the actual copy for your ad – persuasive copy that picks up on the keywords and has a strong call to action.

Then, we use Google Analytics, ClickEquations and our own in-house tools to track your campaign and determine exactly which keywords are working and – just as important – which ones aren’t. Using this information, we continually tweak your campaign to ensure the highest numbers of click-throughs and, ultimately, conversions.

Portent treats PPC advertising as a craft, not an assembly line. Our marketing team works closely with you as we launch and improve your campaigns. Automated tools help us refine what we create, but the human touch is always present.

See for yourself what Portent can do for you. Contact us today.