Pay Per Click Advertising Management: Packages

PPC Essentials is Portent’s expertly managed PPC program for businesses with paid search budgets under $3,000 per month, starting at $250 per month.

• If you already have a PPC account, we’ll perform a FREE 10 minute audit on your account and let you know if you’re a good fit for the program.
• If you’ve always wanted to do PPC and haven’t yet or would like to see what we come up with, new account set up is just $150! A one-time fee gets you ready to go with an account that is 100% yours.

Want to learn more? Check out the full program details here.

PPC Enterprise Package

Monthly Contract Management – Starting at $3,000

Want to hand over your PPC management to us? Portent customizes every PPC management project, so we can't provide exact pricing here. But these examples provide the starting point for your campaign:

Minimum duration: 3 months
Startup cost: $2,500 (applies to brand new accounts only)
Monthly fee: $3,000 minimum
Recommended monthly PPC budget: $3k-$100k

Please Contact us for month to month contract package pricing

What do you get with month to month contract management? Portent will completely take the wheel and will do setup, testing and evaluations on your PPC accounts each and every month:

• Ad copywriting suggestions/implementation
• A/B multivariate testing
• Ad Quality review
• Ad group structure & setup
• Landing page review
• Landing page creation - additional fees apply
• Ad scheduling and incremental bidding
• Dashboard setup
• Content and display networks management
• Remarketing on the display network
• Google Extension ads
• Keyword list expansion and reduction
• Negative keyword list expansion and reduction
• Keyword match type assessments
• Multiple search engine account management (Google, Bing, Facebook, etc.)

PPC Consulting

Hourly Consulting - $250 per hour

Not sure how much time you need or only need a little? Check out our hourly consulting, where we trouble shoot and problem solve like Sherlock Holmes or drop in for a quick optimization. Examples to consider hourly consulting for: account suspension, unusual traffic/cost spikes, training/teaching, strategy creation, optimization on accounts that previously participated in the PPC Essentials program.

Account Tune Up - Starting at $2,500

Need something a little more hands-on from us but not looking for a contract? Try the overall account tune up that includes: Complete account review. Split campaigns and ad groups up if needed for Quality Score improvements. Move keywords into new or other ad groups to improve Quality Score and average cost per click. Check account settings and campaign settings and adjust for search, search partners, display, time of day, day of the week, bidding, ad settings and geographic targeting. Provide recommendations for daily budgets at the campaign level and bid recommendations. Add up to 20 ‘negative’ keywords at the account or campaign levels. Provide recommendations for ad copy. Provide recommendations for landing page/ destination URLs. Summary report of changes made and why to be delivered upon completion. Up to one hour call with Portent to review your report. Recommended for accounts spending more than $5k a month on average.

Want to see us in action? Check out the Portent PPC blog.