Besides requiring all our PPC specialists to pass the AdWords Fundamentals and the Advanced exams, the Bing Ads Exam and Google Analytics IQ Exam, Portent is well versed in other PPC platforms.
Google AdWords: Portent is an AdWords Certified Company with AdWords Certified Individuals. We know the structure, features, tricks and tips, inside and out.
Whether you’re looking to increase traffic, generate revenue or bring in leads, we can navigate through the partner, content and display networks, remarketing, site links, modify match types, ad scheduling, bid boosting/decreasing and tie it all into other Google services like Google Analytics and Google Merchant Center.
Bing Ads: Ads served on Bing.com and Yahoo.com have similar features to Google AdWords. But not identical at all!
Actual management of their same and unique features to audience and budget is something Portent can definitely help you with. In fact, there are specific demographic and usability differences in a Google vs. Bing user and you should be marketing to them accordingly.
Yahoo Search: While Yahoo.com still exists, Yahoo’s paid search platform does not. But that’s OK. Because we know how to manage, modify and optimize Yahoo accounts for Bing and how to set up Bing Ads accounts to handle both Yahoo and Bing traffic.
Facebook Ads: Rising in popularity for it’s volume, reach and unique targeting capabilities, Facebook ads are here to stay. Portent can target your audience, build smarter campaigns for lower CPCs and craft the creative at the frequency and freshness needed that is needed for a successful Facebook campaign.
StumbleUpon: Get your content in front of as many eyes as possible with a little push from StumbleUpon. Select pages can go viral with the right amount of exposure, category placement and little push from us and of course, a modest budget, can get you what you need.
2nd & 3rd Tier Search Engines
Portent likes to experiment and as a result has set up and optimized accounts across many different search engines and network platforms that includes but is not limited to:
- ABC Search