How important is SEO? See for yourself.

In today’s market, effective Search Engine Optimization (SEO) can mean the difference between being seen and being ignored. Between flat revenue and growth. Between success and failure.

Google this to see why.

Suppose you type in bicycle parts Seattle, and click “search.” An instant later, you’re presented with about 236,000 results.

Keep watching.

On your monitor is the first of seventy-one pages of web sites that, to one degree or another, match your search. But you’re not going to click through all seventy-one pages. You’re probably not even going to scroll down “below the fold” on the first page. You’re going to visit one of the sites listed at or near the top of page one. That’s why businesses want so badly to be at or near the top of search engine listings.

How in the world did Google know just what you were after? Anyone who tells you they know exactly how it’s done is either a key employee at Google, or a liar.

Search engines are extraordinarily sophisticated programs, and the best ones are changing constantly in an effort to provide web users with the most relevant search results, while avoiding being “gamed” by businesses that try to manipulate the system to achieve higher ratings.

Anyone who tells you that they have found some near-magic formula or trick that outsmarts the major search engines and will guarantee you top rankings is also not a key employee at Google. That person is a liar.

While there are no magic formulas to achieving high search engine results, there are tried-and-true practices that, if fully understood and implemented, will result in top rankings.

Clients who hire us for a six-month campaign see a minimum 200% increase in search engine-related traffic.

At Portent, we know all about those practices. We know what search engines are always looking for: web sites that are well organized; that use “clean” coding; that have content that is relevant and easily categorized; that link to related information. All these characteristics are encompassed in Search Engine Optimization.

Now see how Portent works.

We helped Veoh.com beat YouTube and MetaCafe for the top 'online videos' spot on Google. Then our search engine optimization team helped them grab the #2 position for 'NCAA Football Highlights' in 4 weeks.

All modesty aside, Portent likely knows more about SEO than anyone outside Google. And we’re not liars. (Just check with Washington CEO magazine.)

We have developed a proprietary toolset, called PythiaSEO (read more about it here). It covers SEO from soup to nuts, focusing on keywords, site optimization, content, links, online press releases, video and lots more.

It works. Clients who hire us for a six-month campaign see a minimum 200% increase in search engine-related traffic, with average increase of nearly 400%.

It can work for you. Several SEO options are available, from full campaign management to one-time consulting and training. In the meantime, while you’re considering your options, we even have a FREE email series on SEO.

See for yourself what Portent can do you for. Contact us today.