Search Engine Optimization: Code Optimization
What they don’t see, matters. Code is the most neglected aspect of search engine optimization campaigns. Well-written, standards-compliant code makes your site load fast, and opens it up to search engines.
Code optimization is part of successful SEO; it removes browsing obstacles from people and search engines.
Pouring a solid foundation. When conducting a search engine optimization campaign, ignoring the HTML code is like leaving the foundation off of your house.
Search engines read the HTML that drives your site and use that code to drive critical decisions in your site’s eventual ranking.
When search engines index your site, they look at several factors:
- Content to code ratio: They want to see the highest possible ratio of code to content.
- Code accessibility: Search engine ‘spiders’ are very simple, and generally fairly standards-dependent. They need code that’s standards-compliant in order to access all areas of your site.
- No funny stuff: More advanced search engines, such as Google and Yahoo, look for any attempt to deliver one set of keyword-rich but hard-to-read content to search engines, and another, more people-friendly version to everyone else. When they find this type of search engine spam, they may demote or ban your site. No long-term search engine optimization strategy should employ these kinds of tactics.
When Portent optimizes your site, we use strictly ‘white hat’ methods to ensure that your site’s HTML code is highly accessible. Our organic search engine optimization practices lead to a site that’s open and accessible to search engines. We don’t try to fool the engines by using questionable tactics.
When we’re done, your site presents the best possible target to search engines, because spiders can reach every piece of content, without impediment. As a bonus, your site loads faster and looks better in a wide range of browsers.