Content is still king. Even if your site is perfectly optimized, you need a flow of good, relevant content to it. Otherwise your search engine optimization campaign will probably run aground. Fill your site with bad writing, though, and all the traffic you attract will leave again, in a hurry.
Our copywriting team can prepare and deliver content that reads well and offers the best possible target for search engines.
We’ll write, code and add content to your site that:
- Includes keywords and concepts relevant to your SEO campaign.
- Contributes to a genuine marketing goal, such as explaining a product, making an offer or issuing a press release.
- Is concise.
- Doesn’t engage in keyword stacking or packing.
- Is coded into an optimized HTML web page.
- Is linked to and from relevant pages on your site.
Portent SEO copywriting is not about gateway pages or other unethical practices. It’s about enhancing your site, keeping it fresh, and helping your customers at the same time.
Read about our philosophy and best practices in our copywriting blog posts.