Search Engine Optimization Bill of Rights
What you – and we – should expect on each SEO campaign
Search engine optimization is serious business. You shouldn’t have to fight your way through a sea of ridiculous promises and dishonest practitioners. So, we’ve put together our Search Engine Optimization Bill of Rights. This outlines what we will and will not do on every campaign, and also what we can reasonably expect from you, our client:
You are entitled to:
An honest appraisal of your prospects in the search engines. Portent will always provide as accurate and realistic a review of your keyword rankings, and the chances of improving those rankings, as possible.
A firm who’s not afraid to say ‘no’. If you hire us, you hire us for our search engine optimization expertise. Therefore, if you request something that we feel may hurt your campaign, we’ll tell you so, and explain why. You may not always like us, but you’ll always trust us!
Informed Decisions. Portent bases its search engine campaigns on hard numbers: Keyword search statistics, rankings and competitiveness data. While search engine optimization is not an exact science, we can eliminate a lot of guesswork and make sure that your money is well spent.
Technical Expertise. You can’t make a search engine campaign a success unless you know how search engines, and web pages, work. Portent brings developers, HTML programmers and SEO specialists to every search engine optimization project.
A Spam-less SEO Campaign. We will never use seedy tactics such as content cloaking, redirection or site mirroring. That way the results you get will be sustainable and consistent.
Verifiable Results. Finally, we’ll provide you with regular reports showing your ranking under specific keywords, and, if possible, traffic to your site from search engines plus changes in user behavior on your site. That way you know whether your SEO campaign is working.
We Are Entitled to:
Feedback. We need your input! For a search engine optimization campaign to work, we need to know whether you are happy with the keywords we select and strategies we employ. Don’t be afraid to give us your opinion – we can take it.
Your Trust. If you hire us, then you’ve likely talked to our current search engine optimization clients, and you know that you can trust us. If you feel uncomfortable with our strategy, let us know. But we always work in your best interests.
A Little Time. Search engine optimization doesn’t happen over night. Typically, a solid campaign takes 9-12 months to really get going. See our case study on the Princess Lodges website redesign.