Social Media Marketing & Optimization
Social media takes many forms. From status updates and retweets to check-ins and restaurant reviews, the power of this medium is its ability to establish and maintain genuine conversations between individuals and organizations.
This fundamentally human way of interacting makes social media a necessity in any search engine optimization campaign. In a world where content is king, this is where your hard work earns its crown.
Friends sharing with friends the blogs, videos, services and offers they value. It used to be said that there’s no better advertising than word of mouth. That’s now changing subtly to word of tweet, wall, blog and link.
Like any conversation, social media works best when:
- All parties share a common interest.
- There is an opportunity for the free exchange of ideas.
- Participants adhere to commonly accepted rules of etiquette.
- There is a clear benefit to continuing the conversation.
Portent uses scientific methods for engaging the individuals who are most predisposed to hear and respond to your message through social media.
“Paint a portrait” of your ideal customer
We work with you to formulate a detailed and accurate profile of your ideal target market. We literally give each of these “people” a name and persona. This precisely defined target is a terrifically useful reference in determining the best social media plan for your business.
Maintain and monitor
An important aspect of capitalizing on the power of social marketing is creating content that your readers will find interesting, useful and valuable. Portent can help you create fresh content that will keep your social media efforts vibrant and interactive.
It’s also essential to diligently monitor the interaction between you and your followers and also what’s said about you in the online community. Only by being an active listener can you properly adjust your conversation to be more responsive. Portent can act as your online eyes and ears and counsel you in the best ways to nurture your social media profile.
You can call on us for nearly any level of participation, from consultation to regular contributions and maintenance.
Make Portent your Fan
We know social media inside out and how best to use its broad reach and influence to help your business. Contact us today to find out more.