Web Marketing for Dummies
This book is so popular, clients and strangers alike clamored for a new edition. We couldn’t resist so we’ve packed even more great information into the second edition. Why buy several books on web marketing when you can buy just one?
With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing. Covering everything from site building, search engine optimization and web analytics to online advertising, e-mail marketing and social media, this team of web marketing gurus lays out their experience for you in easily digestible sections.
For $34.99 you get the benefit of eight Internet marketing books in one. Check it out on Amazon.
- Web presence7
- Search engine optimization147
- Web analytics267
- Online advertising and pay per click345
- Email marketing453
- Blogging and podcasting571
- Social media marketing639
- Mobile marketing731
About the Authors
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995.
Elizabeth Marsten leads Portent’s SEO, PPC, Copy, Social and Link Building teams through their daily trials and triumphs.
“Everything you need in one book! Well, OK, not EVERYTHING. But everything about internet marketing.”
Ian Lurie — Co-Author & Portent's CEO
“Your bookshelf will buckle under the amount of fantastic information provided.”
Elizabeth Marsten —
Co-Author & Portent's Dir. of Search Marketing